Lord Whitney introduce students to creative art direction

Second year BA (Hons) Fashion Communication and Promotion students have been involved in a two-day workshop with set designers, art directors and prop makers Lord Whitney taking an everyday object and portraying it through film and photography.

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Rebekah Whitney and Amy Lord

Second year BA (Hons) Fashion Communication and Promotion students have been involved in a two-day workshop with set designers, art directors and prop makers Lord Whitney taking an everyday object and portraying it through film and photography.

This is the second year that Lord Whitney, aka Amy Lord and Rebekah Whitney, have worked with NTU students on this brief. Working in groups, the students were allocated an everyday object, for example a hammer or bucket, and were tasked with conveying the sense of the object through still images, image sequences and stop-motion animation, without using the object in the shots.

Using mixed-media, the students created some amazing scenes and backdrops, in order to convey the object, and create beautifully lo-fi films and images.

Amy Lord said: "We've loved working with the students at NTU and look forward to developing our ongoing relationship with the staff and students on the Fashion Communication and Promotion course."

Earlier this year Lord Whitney directed a short film for Cartier. Shot by photographer Rankin for Hunger Magazine, the film has a surreal twist playing with the viewer's perception. They worked closely with Rankin to develop the concept and set design

Course leader, Claire Phipps said: "This workshop is the first time the students have been introduced to styling and art direction. It's great to see some of the students pushing beyond the brief towards commercial viability by using fashion accessories within their set designs."

Take a look at what the students produced on Twitter and Instagram at #ntufcp.

Lord Whitney introduce students to creative art direction

Published on 1 December 2014
  • Category: School of Art & Design

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