Media Creative students benefit from alumnus Alex's expertise

Alumnus Alex Traska, Co-Director of creative agency Makermet, provided a work placement opportunity for current student Harry-Rhys Lewis and returned to NTU to hold an afternoon seminar looking at what's involved in launching a social media campaign.

Co-Director of Nottingham-based creative agency, Makermet, Alex Traska studied the Multimedia Production BA course at NTU a decade ago; a fore-runner to the current FdA Media Creatives course at NTU. Following his positive experience of providing one of our current students, Harry-Rhys Lewis with a placement opportunity last year, Alex was invited back to NTU to hold an afternoon seminar with the Media Creative students.

The Media Creative students have been working on a video project for charity, Groundwork's Young and Successful campaign which has helped young people struggling to find employment due to various turbulent childhood experiences.

The students created short videos featuring Groundwork's success stories to encourage others to maximise the charity's services. The seminar, run by Alex, aimed to help the students tackle a social media campaign and get their content to the original target audience. Alex gave the students advice from his experience of working in the creative industries and covered topics such as ‘How can you make effective use of #hashtags?'.

The session was a success and certainly questioned the students assumed familiarity of social networks. At the end of the session the students had a greater understanding of generating their own campaign strategies for their Groundwork project coursework and were starting to think about social networks from an objective and professional point of view.

Before progressing onto our BA (Hons) Art and Design Media Practice top up course, Harry-Rhys Lewis was on the FdA Media Creatives course. During the course Harry-Rhys completed a work placement for Alex who was seriously impressed with him during his time there. Alex said: "Following an interview process we felt that his eagerness to learn about the creative industry in a broad sense suited our philosophy and work output.

"Harry worked on live client projects, which enabled him to grow skills in Adobe Creative Suite and develop his communication skills with clients during meetings and via email. Harry became a valued member of the team and for a period over the summer, joined us once a week for some paid work supporting the rest of the team in our projects.

"Harry noted from his experience that it helped him find his way, and gave him a better focus on what it was he wanted to achieve in his creative career. You learn so much about a broad creative field on the Media Creatives course that it's difficult to find this focus. Working in a professional environment gives you chance to exercise this broad knowledge and discover where you find your efforts most rewarding."

Media Creative students benefit from alumnus Alex's expertise

Published on 12 January 2015
  • Category: School of Art & Design

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