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Fashion student outfits impress clothing brand Hawes & Curtis

Four final year BA (Hons) Fashion Design students were shortlisted in a design competition set by formal shirt brand Hawes & Curtis. Three students had their garments selected and now have the opportunity to complete a placement with the company.

Four final year BA (Hons) Fashion Design students from Nottingham Trent University were shortlisted as finalists in a design competition set by formal shirt brand Hawes & Curtis.

Students from NTU and Leeds College of Art have been given a different brief by the company each year since 2011, where students research the Hawes & Curtis brand and their customer base.

This year students were asked to design a capsule collection demonstrating an awareness of style, commerciality and production viability, giving up-and-coming talent the opportunity to promote their work in a very competitive industry.

Entries flooded in and judges shortlisted outfits by NTU students Louise Duncum, Dahye Jee, Yue Liu and Leisa Hughes. The outfits then went on to be displayed in the Birmingham store for ten days at the end of March, where customers were asked to comment and vote for their favourite outfit to aid with judging.

Hawes & Curtis Area Manager and judge, Sarah Meese, said: "The garments looked great in the windows and bought a lot of attention with their boards showing the journey and final sketches.

"The standard this year has been exceptionally high, demonstrating that young designers in Britain are going from strength to strength."

The final judging resulted in a number of different garments from each outfit receiving the most votes, including Louise Duncum's seamed navy skirt which was selected for its commerciality, Yue Liu's printed shirt dress highlighted for its beautiful print design and Dahye Jee's placement shirt was said to have real wow factor!

The winning students now have the opportunity to complete a design placement at Hawes & Curtis head office in London and selected winning garments will be put in to production for the AW15 collection.

Winning student Louise Duncum said: "I'm thrilled to have won the Hawes & Curtis Design Competition. I'm so excited to start my placement there and move to London for the start of my career in the heart of the fashion industry. The recognition of my work from the highly regarded Hawes & Curtis team, as well as my tutors, has given me a great boost of confidence in my abilities and I look forward to seeing what the future holds."

Fashion Design Course Leader, Gilly Staples said: "This year the students were challenged to design a capsule collection for the Hawes & Curtis new lifestyle brand. Students were asked to consider and translate their ideas into desirable garments that were both creative and commercial for this specialist market.

"This has been a great opportunity for our final year students to truly understand the industry's expectations and standards, in preparation for their graduation and future career intentions."

Last year's competition winner, NTU's Melahat Uskuri, was so successful in her design placement with the company, she has now gone on to secure a permanent job within the Hawes & Curtis design team.

Fashion student outfits impress clothing brand Hawes & Curtis

Published on 12 May 2015
  • Category: School of Art & Design

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