Fashion students give John Lewis' window a '70s themed makeover

Year One students from our BA (Hons) Fashion Management course have recently taken part in a visual merchandising live project set by up-market department store, John Lewis.

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Hannah and Lucy outside their John Lewis window display.

Year One students from our BA (Hons) Fashion Management course have recently taken part in a visual merchandising live project set by up-market department store, John Lewis.

The students were challenged to come up with ideas for one of the window displays in their Nottingham city centre store. Representatives from John Lewis visited NTU to brief the students on their brand and target customer, and asked them to create a mood board of their visual merchandising ideas.

The submissions were judged by James Cordin (PR and Marketing), Deborah Sutcliffe (Operations Manager for Fashion), and Nina Tyler (Visual Merchandise and Team Section Manager). As the winner they chose a 1970s themed display by Hannah Babb. They were also really impressed by Lucy Bedford's work, and asked both girls to work together to implement Hannah's design.

Lucy and Hannah spent three days designing and dressing John Lewis' largest display window at their Nottingham store. The design involved transforming summery sandals, stylish sunglasses and must-have make-up into blooming flowers to complete the '70s theme.

Lucy told us: "During the three days Hannah and I were involved in finding suitable stock on the shop floor, pricing the garments, creating the displays, arranging the products and dressing the mannequins correctly. Working with such a successful company, and being able to observe the roles of a professional visual merchandiser has given me great industry experience."

Hannah added: "Lucy and I had a lot of fun as well as learning so much about visual merchandising. Opportunities like these look great on your CV and will give you something to talk about at potential placement or graduate job interviews."

Opportunities like these look great on your CV and will give you something to talk about at potential placement or graduate job interviews.

Hannah Babb

James Cordin, from John Lewis' PR and Marketing Team said: "Hannah and Lucy really considered every aspect of the window and not just how it looked artistically. It not only represented current seasonal trends but took into account the brands we stock and presented them in an innovative way, it was clear they had done their research.

"It's exciting to be able to share our knowledge and hopefully inspire students in the work that they do. Projects such as this are a key way in which we assist and benefit the local community of which in Nottingham students play a big part."

Senior Lecturer Felicity Walker added: "Strong links with industry are a key feature of our BA (Hons) Fashion Management, and students are often able to interact with brands and retailers through guest speakers, organised events and placement opportunities.

"We have been working with John Lewis for several years and the students have benefited from industry workshops with marketing and retail directors, and this particular project was run alongside a Year One management module."

Fashion students give John Lewis' window a '70s themed makeover

Published on 19 May 2015
  • Category: School of Art & Design

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