Photography students shoot for Press Association at Graduate Fashion Week

A group of students from our BA (Hons) Photography course were invited to shoot for top photographic agency PA Images, at this year's Graduate Fashion Week in London.

Nottingham Trent University is producing phenomenal talent and it was inspiring for me to see how innovative the students are.

Edward Smith, Head of Entertainment Content at PA Images

A group of students from our BA (Hons) Photography course were invited to shoot for top photographic agency PA Images, at this year's Graduate Fashion Week in London.

PA Images is the UK's leading news, sport and entertainment image provider with more than 20 million images online, supported by an unrivalled archive and a network of more than 50 international picture agencies.

The Year Two and Three students were given this fantastic opportunity by Edward Smith, Head of Entertainment Content at PA Images and NTU alumnus (BA Hons Photography, 2008).

Lauren Mustoe, Anna Dziczkaniece, Georgina Godfree, Farrah Watts, Lindsey Fletcher, Alannah Messett, Martin Fu, Patricia Tobin, Katherine Driver, James Marvin and Peter MacLeo were selected to take part after their hard work shooting the lookbooks for our Final Year Fashion and Knitwear Design students.

The students travelled to the event at the Old Truman Brewery in Brick Lane on Monday 1 June, which also coincided with NTU's Graduate Fashion Week catwalk show. They were briefed and supported by renowned freelance photographer Matt Crossick, and given access to the photographer's pit at the end of the catwalk, backstage areas and media lounge.

Edward Smith, Head of Entertainment Content at PA Images told us: "It was an absolute pleasure to work with the current crop of students on the NTU Photography degree course.

"The brief which I set the students was pretty strict, but I really wanted to challenge them to think carefully not only about how to take a good fashion picture but where that picture might be used, and the results were outstanding. I was seriously impressed by the content we received and the students should all be very proud.

"Nottingham Trent University is producing phenomenal talent and it was inspiring for me to see how innovative the students are. I'm so proud to have studied at NTU and to now be in a position to help facilitate opportunities for such an enthusiastic group of future professionals."

Year Two student Alannah Messett told us: "It was such an amazing opportunity, and a great thing to have on my CV. The day itself was incredible and I learnt so much."

Final Year student Georgina Godfree commented: "It was an honour to even be selected to go to Graduate Fashion Week as a photographer, let alone shooting for PA Images! I knew it would give me valuable experience in working with a top agency, which is something I shall use in my later career.

"It was great to be in a photographer's pit at the end of the catwalk, alongside other press photographers and seeing how they work. We had guidance from top photographer Matt Crossick, who made us feel welcome and a lot more at ease. It was much better than I ever imagined; nothing can take away the satisfactory feeling of shooting a live event and producing great pictures!"

At the end of the day the students selected and edited their best shots, and uploaded them to the PA Images website to be sold nationally and internationally. For any images sold through PA Images, the students received half of the sale value.

Linda Marchant, Senior Lecturer in Photography, commented: "I was really proud of the student's professionalism, dedication and hard work in completing the brief. There was a creative buzz about the event, and we really appreciate the fantastic opportunity given to us by PA Images."

You can take a look at our students' photos from Graduate Fashion Week on the PA Images website.

Photography students shoot for Press Association at Graduate Fashion Week

Published on 12 June 2015
  • Category: School of Art & Design

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