The NBS Thinkubator Challenge is awarded at the HEIST Awards

The Thinkubator Challenge took the silver award for Best Communications or PR Campaign and the bronze for Best Community or Business Engagement Campaign.

The Thinkubator team receiving their silver award.

Nottingham Business School is celebrating after winning at the Higher Education Information Services Trust (HEIST) Awards for the School’s annual Thinkubator Challenge.

The Awards, which celebrate their 25th anniversary this year, are organised by Havas People and recognise excellence in education marketing.

The Thinkubator Challenge took the silver award for Best Communications or PR Campaign and the bronze for Best Community or Business Engagement Campaign.

Nottingham Trent University also won the silver award for Best International Initiative for increasing the number of students it attracts from India.

Professor Edward Peck, Vice-Chancellor, Nottingham Trent University, said: "It is a great accomplishment for our Thinkubator Challenge to win two Heist Awards.

While the primary objective of the event was business engagement, to help us play a leading role in the economic and environmental development of the city and region, and the UK, it also helped us to achieve other objectives, such as developing the knowledge, skills and resilience of our students."

The Best International Initiative Award recognised the University's efforts to increase the number of students it recruited from India during a period where the wider UK sector suffered a decline.

The Thinkubator Challenge is a ground-breaking one day event designed to provide businesses across the region with free business expertise to support their growth.

In 2014 the event saw more than 1,000 expert academics, research students, business postgraduates and final year undergraduates at Nottingham Business School come together to provide responses to 60 problems that had been submitted online by businesses, the majority of which are based in the local region.

Students are split into hubs with staff facilitating and are presented with their challenge by participating businesses before getting to work – with just two hours to analyse the issue and finalise their recommendations.

The event was informed by Nottingham Business School research which highlighted that SMEs are actively looking to engage with universities in sharing knowledge and solving business problems, and they are more likely to engage when the opportunity arises in their local area, and when driven by the University.

The next Thinkubator Challenge will be held on Wednesday 18 November 2015. If you are an SME and would like to be involved, visit the Thinkubator Challenge website for more information.

The NBS Thinkubator Challenge is awarded at the HEIST Awards

Published on 14 July 2015
  • Category: Nottingham Business School

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