Fashion Communication and Promotion New York study trip

In January our Year One BA (Hons) Fashion Communication and Promotion students travelled to New York for an optional seven-day study visit.

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Manhatten

In January our Year One BA (Hons) Fashion Communication and Promotion students travelled to New York for an optional seven-day study visit. The trip gave the students the chance to conduct retail and cultural research in Manhattan and surrounding neighbourhoods.

The students travelled by coach from Nottingham to London Heathrow, flying to New York’s JFK airport. They stayed in Manhattan’s Midtown, close to the Empire State Building and the Rockefeller Center.

Their first full day in NYC kicked off with a visit to the Fashion Institute of Technology (FIT) for selected students, who designed and created a fragrance in their scent workshops.

For those who didn’t go to FIT, there was a day of self-directed cultural and retail research. Recommendations were made to visit Chelsea Market, the Museum of Modern Art (MoMA), the International Center for Photography, designer stores like Versace, Gucci and Dior, and Saks Fifth Avenue.

The students were also split into four groups to undertake a tour of the Garment District. This three-hour behind-the-scenes tour took students above street level, with stops at fabric stores and production facilities. It included locations used on reality TV show Project Runway, and called into a couple of designer showrooms for some retail therapy!

On day three of the trip the focus moved to the Meatpacking District, the West Village, Soho, and Nolita. Also recommended were visits to sights like Canal Street, Wall Street and Ground Zero, and a trip on the Staten Island Ferry to see the Statue of Liberty. Recommended cultural research included the New Museum, Manhattan’s only dedicated contemporary art museum.

Day four’s itinerary took the students out of Manhattan to explore neighbourhoods including Brooklyn, Williamsburg, and Long Island City. Brooklyn is home to more artists than anywhere else in the USA, whilst Williamsburg has become the outer-borough shopping mecca of New York. Long Island City is one of the most vibrant areas of Queens, attracting visitors with its museums and artists with its cheap studio rents.

On day five the students took part in a group activity to visit two exhibitions at The Museum at FIT, Denim: Fashion’s Frontier, and Fairy Tale Fashion. Suggestions were also made to visit the Museum of Art and Design (MAD) and the Guggenheim Museum, UNIQLO free Friday nights at MoMA, and ice skating in either Central Park or at the Rockefeller Center.

Day six was the students’ final day in Manhattan. They had the opportunity to visit any exhibitions they’d missed and do some last minute shopping before leaving mid-afternoon via coach for the airport, travelling back to London through the night.

Fashion Communication and Promotion New York study trip

Published on 4 February 2016
  • Category: School of Art & Design

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