Fashion Communication and Promotion project: Identi-Zine

Our Year Two Fashion Communication and Promotion students have been working on a six-week team project, creating their own zines for an exhibition at the University.

Our Year Two Fashion Communication and Promotion students have been working on a six-week team project, creating their own zines for an exhibition at the University.

The exhibition, Identi-Zine, was held in the Waverley building gallery and showcased the work that each team of four students produced. The teams were challenged to create a zine from a starting point of identity, with a variety of themes to work from including beauty, age, nationality, gender, class, or religion.

The students were asked to show their research and contextual references, looking at the history of the theme they chose to work with. They also took part in workshops by industry experts, in areas such as life drawing, book binding and zine-making. These were designed to equip the students with the skills required to create, design and make the zines themselves. A trip to London offered the students an opportunity to be inspired and to conduct primary research.

Each team was asked to consider the narrative of the zine, who their audience was, promotional material for exhibition, how they would promote the exhibition, and how they would allocate roles and responsibilities. The students were also given the opportunity to conduct photoshoots using the School of Art & Design’s facilities, if they felt that it was appropriate for their zine.

Module leader Sarah Lewington told us: “We run a publishing project as it’s an area of the industry many students go into. It gives them the opportunity to further their skills in layout and learn new skills in bookbinding and art direction as well as writing. It’s good for them to put on an exhibition as they have to think about the promotion of the event, and also it’s a nice way to round off the semester with a celebration of all of their hard work!”

One of the students, Angeliqua Goodwin, added: “We all found the project really exciting as it was good to be able to focus on something that had a really creative narrative. We are now ready to push ourselves further with collaborating with other creative courses as well as potentially immersing ourselves within the ever-growing creative side of Nottingham.”

As well as a week-long exhibition at the University, the students organised a launch event for their zines at Nottingham’s Hockley Arts Club. You can see more of the students’ work by following them on Instagram @fcpcreatives or searching for #fcpcreatives.

Fashion Communication and Promotion project: Identi-Zine

Published on 4 February 2016
  • Category: School of Art & Design

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