New York trip for Fashion Management students

Our Year Two BA (Hons) Fashion Management students have recently visited New York to explore the city from a fashion retail perspective.

Our Year Two BA (Hons) Fashion Management students have recently visited New York to explore the city from a fashion retail perspective.

The optional study trip gave the students the chance to attend a number of talks and tours from industry experts whilst exploring New York. The students used the visit to undertake research for a fashion-buying and merchandising assignment that they are working on, through exploring different retail environments and analysing US fashion brands.

An optional activity included a fashion education tour and workshop with Imani Alexander, the founder of Urban Oasis Tours. The tour explored the garment district of New York and gave the students the opportunity to see first-hand the production of handmade designer shoes, visit the fabric shop used in Project Runway, talk to fashion bloggers, visit a garment showroom, and listen to an expert in creative pattern making.

The students also attended a number of talks at the prestigious Retail Design Collective Conference held annually in New York. The talks were conducted by industry experts such as Kate Newlin, a business strategist discussing shopper trend insights and the emotional potential of brands; and Michelle Adams, who spoke about in-store merchandising from a neuro-marketing perspective.

There was also the opportunity for the students to meet up with the current NTU Fashion Management students who are completing their year-long work placement in New York. Lecturer Julia Kininmonth told us: “The opportunity was great for those students considering undertaking a placement in Manhattan. We met up with the students undertaking their placements at Li & Fung, a multinational company specialising in the design and global manufacture of garments and supply chain management. The students on the study trip had the opportunity to talk to those students currently on placement about working and living in the Big Apple.”

New York trip for Fashion Management students

Published on 2 February 2016
  • Category: School of Art & Design

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