Pop-up retail – who benefits?

Nottingham Business School are carrying out research into pop-up retail, looking at it from the perspective of landlords, policy makers and the pop-up retailers themselves.

The landscape of retail is changing and innovative responses to halt the decline of once vibrant high streets and shopping centres are required.

Prof Clare Brindley

Does the rise of pop-up shops change the face of retail? A team of researchers from Nottingham Business School, part of Nottingham Trent University, have secured funding to investigate.

The project will look at the development and impact of sustainable, independent retail formats in temporary and peripheral locations – often known as pop-up shops.

A team of researchers will investigate which alternative retail spaces are sustainable as pop-up locations. The aim is to understand the impact of pop-up or temporary retail on high street regeneration and community wellbeing. It will also consider innovative solutions to support for start-up retailers.

The research will further explore the relationships between those engaged in the supply of temporary retail locations, industry experts, the occupiers (such as retail pop-up owners), and the communities in which they are located. Qualitative and quantitative data will be gathered from a number of locations both in the UK and internationally.

The research team consists of Professor Clare Brindley, Dr Carley Foster, Dr Lynn Oxborrow, supported by Dr Guja Armannsdottir, Beryl Pettitt and Professor Tony Kent from the School of Art & Design. The project builds upon a successful track record of previous research and involvement with the retail community.

Professor Brindley said: "The landscape of retail is changing and innovative responses to halt the decline of once vibrant high streets and shopping centres are required."

An event to share best-practice among key stakeholders is planned for June 2016. It is anticipated that this project will provide a foundation to further work in the area. If you would like to contribute to the research or find out more about the event contact Beryl Pettitt.

Pop-up retail – who benefits?

Published on 31 March 2016
  • Category: Business; Nottingham Business School

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