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Georgia’s smart sportswear to sparkle in the spotlight

Fashion student Georgia Demetriou says her colour-changing and reflective sports clothing can enhance the way people train.

Georgia with her designs at 2016 Degree Show
Georgia with her designs at 2016 Degree Show

Fashion student, Georgia Demetriou, says her colour-changing and reflective sports clothing can enhance the way people train.

The 22-year-old, who's studying BA Fashion Design at Nottingham Trent University, created her own urban label to show how smart materials can be applied to modern day sports clothing.

Among her collection is a navy thermochromic long-sleeve jumper which turns white at 31°C to highlight when a person's body temperature increases. Georgia says it can be used as an indicator of how hard a person has trained.

"A lot of brands use smart materials on clothing but not always in a big way," said Georgia, of Bushey in Hertfordshire.

"So I wanted to explore how they could be used on a bigger scale and to help athletes interact with them.

"By having a colour-changing top, a runner can literally see how hard he or she is working out. It makes for a real motivational thing. The more you work out, the more your body temperature rises and the more the colour of your clothing changes."

Georgia's other designs include a highly reflective utility coat, which is made from breathable waterproof materials; a laminated lace jacket with reflective bonding; and a gilet which is used as an all in one rucksack and a separate long sleeve top for running which is made from Coolmax, that manages perspiration.

Her designs were on show recently during Nottingham Trent University's 2016 Art & Design Degree Show. The show was one of the largest collections of graduating art and design talent in the UK, with more than 1,300 works on public display.

A video promoting Georgia’s collection can be found on YouTube.

Georgia’s smart sportswear to sparkle in the spotlight

Published on 16 June 2016
  • Category: Press office; Research; School of Art & Design

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