Georgia’s smart sportswear to sparkle in the spotlight

Fashion student Georgia Demetriou says her colour-changing and reflective sports clothing can enhance the way people train.

Georgia Demetriou with a selection of her designs
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Georgia with her designs at 2016 Degree Show

Fashion student, Georgia Demetriou, says her colour-changing and reflective sports clothing can enhance the way people train.

The 22-year-old, who's studying BA Fashion Design at Nottingham Trent University, created her own urban label to show how smart materials can be applied to modern day sports clothing.

Among her collection is a navy thermochromic long-sleeve jumper which turns white at 31°C to highlight when a person's body temperature increases. Georgia says it can be used as an indicator of how hard a person has trained.

"A lot of brands use smart materials on clothing but not always in a big way," said Georgia, of Bushey in Hertfordshire.

"So I wanted to explore how they could be used on a bigger scale and to help athletes interact with them.

"By having a colour-changing top, a runner can literally see how hard he or she is working out. It makes for a real motivational thing. The more you work out, the more your body temperature rises and the more the colour of your clothing changes."

Georgia's other designs include a highly reflective utility coat, which is made from breathable waterproof materials; a laminated lace jacket with reflective bonding; and a gilet which is used as an all in one rucksack and a separate long sleeve top for running which is made from Coolmax, that manages perspiration.

Her designs were on show recently during Nottingham Trent University's 2016 Art & Design Degree Show. The show was one of the largest collections of graduating art and design talent in the UK, with more than 1,300 works on public display.

A video promoting Georgia’s collection can be found on YouTube.

Georgia’s smart sportswear to sparkle in the spotlight

Published on 16 June 2016
  • Category: Research; School of Art & Design

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