Fashion Communication and Promotion students experience Berlin’s Fashion Week

A recent six day, optional study trip to Berlin gave our Year Two FCP students the perfect opportunity to gather some inspiration for their Trend Research module

A recent six day, optional study trip to Berlin gave our Year Two Fashion Communication and Promotion students the perfect opportunity to gather some inspiration for their Trend Research module. The students stayed in the Prenzlauer district, which is renowned for its small cafes and live music venues, and were a short ten minute metro ride away from Alexanderplatz in the heart of the city.

With the trip taking place during Berlin’s Fashion Week, the students had the opportunity to attend various tradeshows across the city including; SEEK, PREMIUM, Bright, and Show & Order. These tradeshows allowed the students to explore some of the city's most current trends, across both womenswear and menswear.

The students were also provided with a suggested itinerary, highlighting the places not to be missed during their stay. Recommended sites included East Side Gallery, the historic Kreuzberg district, and more popular tourist attractions such as the Brandenburg Gate and the Riechstag building

Student, Lucy Boseley shared her Berlin Fashion Week experience with us and said: "Fashion week is notably a time that platforms new trends and emerging brands. As a student, I am beginning to learn how important it is for industry professionals to see what brands are offering, and what consumers will be wearing in the upcoming months. Myself and the Fashion Communication and Promotion students are now set up with information and imagery to support our upcoming projects. We have been able to accumulate a body of inspiration that will not only enrich our work, but last way beyond our degrees."

Student, Chloe Ferdinand commented: "Having never been to Berlin, I had no idea what to expect. Every street corner was full of art. From walls to drains, everything was covered in street art and each piece had an interesting story behind it. This is what I’m going to remember most about Berlin - a city full of creativity."

Senior lecturer, Claire Phipps added: "The students' time in Berlin gave them the chance to enjoy a variety of experiences including industry trade shows and other cultural sites including the fantastic Sammlung Boros art gallery and the Helmut Newton Foundation. The knowledge and exposure to Berlin's history and culture gained through the trip was a great way of enriching their coursework and also providing inspiration for subjects they might want to consider for future exploration."

Fashion Communication and Promotion students experience Berlin’s Fashion Week

Published on 19 January 2017
  • Category: School of Art & Design

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