Fashion Marketing and Branding students visit New York

Our Year One BA (Hons) Fashion Marketing and Branding and Fashion Communication and Promotion students have recently enjoyed a six-day trip to America’s fashion capital, New York.

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Image by Megan Phillips

Our BA (Hons) Fashion Marketing and Branding students have recently enjoyed a six-day trip to America’s fashion capital, New York. The optional study trip was open to our Year One students, giving them a chance to experience New York’s world-renowned fashion culture, and the chance to gather research for their coursework.

Their first day kicked off with either a visit to YPulse, a company specialising in providing marketing insight into US millennials, or a trip to the Museum at FIT (Fashion Institute of Technology). At FIT the students had the chance to conduct individual research by visiting the current exhibition, Black Fashion Designers.

Later on in the week, the students had the opportunity to explore Brooklyn, with trips to both the Brooklyn Museum and Brooklyn flea market. Finally, the students attended an organised trip to Coburn Communications, a PR agency who have worked with clients including No.7, Juicy Couture, and major New York-based make-up brand, Elizabeth Arden.

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Image by Megan Phillips

There was plenty of free time for the students to visit 5th Avenue, and explore many of New York’s infamous flagship retail stores. Of course, the students also made time to check out some of the city’s most iconic attractions, including the Empire State Building, Central Park, and Times Square.

Student, Megan Phillips commended: “As soon as we landed in New York it felt like we were in a film! Everything was so bright and exciting we couldn't get enough of it. The stores on 5th Avenue were beautiful and perfect for our research. I would recommend the trip to anyone thinking of going in the future.”

Fashion Marketing and Branding lecturer Laura Quick commented on the importance of international study trips for students, and said: “In a global climate, a first-hand international understanding and experience gives our students an advantage. Such trips allow them to see their interests from a new and different perspective, which so clearly inspires and pushes their creative thinking enormously. They work hard and absorb these new experiences which also feed into future ideas and learning.”

Fashion Marketing and Branding students visit New York

Published on 19 January 2017
  • Category: School of Art & Design

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