NBS retail expert appointed as commissioner for town centre study

A retail expert from Nottingham Business School (NBS) has been appointed as an independent commissioner to help steer the growth of West Bridgford, a vibrant town centre in Nottinghamshire’s Rushcliffe borough.

Camera icon
Professor Kim Cassidy, Nottingham Business School

A retail expert from Nottingham Business School (NBS) has been appointed as an independent commissioner to help steer the growth of West Bridgford, a vibrant town centre in Nottinghamshire’s Rushcliffe borough.

Professor Kim Cassidy, Professor of Services (Retail) Marketing and academic director of the National Retail Research Knowledge Exchange Centre (NRRKEC), will be working with former Nottinghamshire County Council chief executive, Mick Burrows, and Timothy Richmond OBE, an experienced entrepreneur and Vice Lord-Lieutenant of Nottinghamshire.

The commissioners will seek the views of local residents, businesses and community groups with the aim of creating a focused, transparent and informed report to guide the work and vision of the West Bridgford Growth Board.

The report will seek to clarify the community’s perception of the current retail, food, drink and environmental offer; make observations, based on evidence, about how the existing offer might be developed to meet the future demands of stakeholders within the community; provide a view on the feasibility of delivering outcomes included within existing proposals; and give explicit consideration to issues such as car parking, transport infrastructure, open spaces and any other factors which support or enable economic growth.

Professor Cassidy said: “It’s not just city centres which are important to the UK’s retail economy. Town centres such as West Bridgford are very successful when it comes to attracting retail and leisure visitors, but they need to secure their longevity by ensuring their offer is right for the local community.”

An event in West Bridgford on 28 February will introduce the commissioners and give people the opportunity to ask questions about the work. Also attending will be Bill Grimsey, author of The Grimsey Review – The Vanishing High Street and retail director of the NRRKEC at Nottingham Business School.

Professor Cassidy added: “The NRRKEC is all about effective knowledge exchange between academia and the retail community. Our role is to ensure that academic research filters through into practice and this project seemed like an ideal opportunity to make this happen.

“Although the Centre’s remit is broader than the high street, our recent activities have focused on sharing best practice and research in this area. I plan to bring this knowledge to the West Bridgford challenge, to make sure the decisions of the growth board are informed by the best academic insights across UK and Europe.”

For further information visit the Rushcliffe Borough Council website

  • Notes for editors

    Press enquiries please contact Helen Breese, Media Relations Manager, on telephone +44 (0)115 848 8751, or via email.

    For further information on the West Bridgford Growth Board please contact the Rushcliffe press office on telephone +44 (0)115 9148 555 or via email

    National Retail Research Knowledge Exchange Centre (NRRKEC)The NRRKEC aims to help UK retailers access and understand academic research which could have a real and positive impact on their businesses. It captures and translates academic research into digestible summaries which appeal to both UK retailers and retail policy makers.For more information, visit the website

    Nottingham Business School
    Nottingham Business School is internationally recognised as a business school which combines academic excellence with impact on business and society and is considered amongst the top 5% of the world’s business schools. It holds international AASCB and EPAS accreditation, and has held 4* overall QS Stars rating since 2013, with 5* in five categories for the quality of its curriculum, teaching, research, business connectivity and international links. NBS courses are also accredited by all relevant chartered professional bodies.

    NBS is the leading business school in Europe for personalised and experiential learning. Each and every one of its 4,500 students has their learning experience increasingly tailored to their aspirations through the use of academic and industry mentors, analytics, and a comprehensive range of personal development and experiential learning opportunities.

    A leader in integrating experiential learning into the fabric of all courses at all levels, NBS’ pioneering in-company degrees benefit some 200 students through direct sponsorship by blue-chip companies.

    NBS was shortlisted for the Times Higher Education Business School of the Year 2016 award for its pioneering work. Visit the NBS website

NBS retail expert appointed as commissioner for town centre study

Published on 24 February 2017
  • Category: Business; Research; Nottingham Business School

Still need help?

+44 (0)115 941 8418