Our Fashion Management students gain a unique insight into the history of M&S

To support their Fashion Management and Marketing module, our Year One BA (Hons) Fashion Management students have recently travelled to Leeds to visit the company archive of multinational British retailer Marks and Spencer.

M&S Trip Leeds
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1950-1960 collection from inside the archive

To support their Fashion Management and Marketing module, our Year One BA (Hons) Fashion Management students have recently travelled to Leeds to visit the company archive of multinational British retailer Marks and Spencer.

The Marks and Spencer Company Archive was established back in 1984 to celebrate the company’s 100th birthday. Today, it contains more than 70,000 items from 1884 to the present day. Student Berk Tansel said: “The trip to the M&S Company Archive was beneficial to our studies as we were able to understand how the business of fashion has evolved throughout the years, as the result of historical incidents and innovations in textiles. I also gained an insight into strategies for branding and pricing.”

“After attending the archive we had to chance to visit the John Lewis store in Leeds city centre to help us gather ideas for our John Lewis visual merchandising live project.”

Senior Lecturer Felicity Walker told us: “Visiting the M&S archive enabled the students to see how an iconic British brand has grown from its simple roots of a haberdashery store to a globally recognised brand. The students have been looking at brand values within the management element of the module and as we move into marketing the trip has illustrated how these values are used to capture and retain a loyal customer base.”

Our Fashion Management students gain a unique insight into the history of M&S

Published on 16 March 2017
  • Category: School of Art & Design

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