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Fashion Management students design and install summer window display at John Lewis

Four Year One students get a valuable insight into visual merchandising

Students hanging origami birds made for John Lewis project
Fashion Management students installing their designs in John Lewis

A team made up of four Year One students on the BA (Hons) Fashion Management course were selected to create a visual merchandising display in the first floor window of John Lewis in the intu Victoria Centre this June.

The whole year group were briefed earlier in the term to develop a concept and designs to merchandise the John Lewis summer product range in a 24 metre window display.

Jess Davidson, Viktoria Magony, Ella Roberts and Emily Stewart were chosen as the winning team, for their design centred around simplicity, using origami birds. They spent a day working alongside members of the Visual Merchandising team at John Lewis in Nottingham's intu Victoria Centre, gaining valuable insights into working as visual merchandisers.

Nina Tyler, Visual Merchandising Manager at John Lewis Nottingham, said: “We have worked with NTU for six years now, offering retail insight and expertise to first year students looking at careers in fashion retail. Congratulations to this year’s winners; it was a very competitive year with some strong work submitted.”

She continued: “To inspire the students, we set them the challenge to design a scheme for one of our biggest windows, in a way that is both cost effective and that reflects the John Lewis brand. This gives the students real experience in planning and executing a large visual merchandising scheme, as well as a tangible piece of work they can cite for future career applications.”

Felicity Walker, lecturer on the Fashion Management course at NTU, commented: “The live project with John Lewis has given our first year Fashion Management students an invaluable opportunity to develop their own window design concept for the Nottingham store."

Viktoria Magony said: “I really enjoyed the experience! They trusted us with everything, and we got to really make our vision come true. They provided professional help and treated us as employees during our time there. I'm really happy that I got the chance to try being a visual merchandiser.”

Emily Stewart added: “'The project was really good fun, giving us the chance to get creative, and design our own window displays. I had a great experience at John Lewis; it gave me a real insight into the everyday roles of a visual merchandiser. I am so pleased with how our window turned out!”

Fashion Management students design and install summer window display at John Lewis

Published on 28 July 2017
  • Subject area: Art and design
  • Category: Culture; School of Art & Design

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