Norsk Tipping commissions major long-term research into responsible gambling practices

Norsk Tipping, the Norwegian government-owned limited company under the direction of the Ministry of Culture, has commissioned two of the world’s leading researchers in the area of responsible gambling to carry out research over the next three years following a competitive research tender.

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Norsk Tipping, the Norwegian government-owned limited company under the direction of the Ministry of Culture, has commissioned two of the world’s leading researchers in the area of responsible gambling to carry out research over the next three years following a competitive research tender. Dr Mark Griffiths (Distinguished Professor of Behavioural Addiction at Nottingham Trent University) and Dr Michael Auer (Director at neccton, an Austrian based Big-Data company which specialises in cognitive-behavioural analysis and machine learning) will lead the project.

The purpose of the research is to: (i) examine the effects of and identify possible improvements of Norsk Tipping’s responsible gambling tools and framework (ii) examine new possible preventing actions through conducting experimental studies, and (iii) advance the research area of responsible gambling through publishing of the research results in acknowledged research journals.

Over the last five years, Dr Auer and Professor Griffiths have published many studies evaluating the effectiveness of responsible gambling tools used by a number of different European online gambling companies.

Professor Griffiths, who is based at the School of Social Sciences said “This is the most exciting project I have ever worked on during my thirty years in the gambling studies field. This new research project will not only be beneficial to Norsk Tipping and ourselves, but we envisage the findings being of great utility to gambling operators around the world and will establish Norsk Tipping as being gaming industry leaders and innovators in the area of responsible gambling.”

Chief Adviser Bjørn Helge Hoffmann from Norsk Tipping said: “Norsk Tipping believes it is important to work with researchers in order to better prevent problem gambling through better knowledge and insights. Nottingham Trent University represents a world leading environment of specialists within this field of research, with a very large research production and dissemination. We believe this cooperation will be an important contribution to valuable new knowledge and insights in the area of responsible gambling that will serve the society”.

Professor Griffiths and Dr Auer have already been working with Norsk Tipping over the last couple of years and have already published a number of groundbreaking studies evaluating responsible gambling tools that are used by the Norwegian gaming provider.

Dr Michael Auer said: “Our previous research working with Norsk Tipping and other gaming operators has shown that companies who employ responsible gambling tools can help their clientele play on their products in a more controlled way. The opportunity to work for a sustained period over the next few years is something that will lead to findings that are both applied and substantive.”

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    Norsk Tipping

    For more information on Norsk Tipping, visit https://www.norsk-tipping.no/

    neccton

    neccton is an Austrian based Big-Data company which specializes in cognitive-behavioural analysis and machine learning. Norsk-Tipping, Austrian Lotteries, Loterie Romande and Veikkaus are among neccton’s customers. neccton’s world-leading Responsible Gaming software ‘mentor’ is being used by 7 online-operators.

    Nottingham Trent UniversityNottingham Trent University has been named Modern University of the Year in the Times and Sunday Times Good University Guide 2018.

    NTU is one of the largest UK universities with nearly 28,000 students and more than 3,500 staff across four campuses, contributing £496m to the UK economy every year. It is one of the most environmentally-friendly universities, containing some of the country’s most inspiring and efficient award-winning buildings. It holds the highest gold rating in the Government’s Teaching Excellence Framework for its outstanding teaching and learning.

    The University is passionate about creating opportunities and its extensive outreach programme is designed to enable Nottingham Trent to be a vehicle for social mobility. NTU is the sixth biggest recruiter of students from disadvantaged backgrounds in the country and 95.6% of the its graduates go on to employment or further education within six months of leaving.

    NTU is home to world-class research, winning The Queen’s Anniversary Prize in 2015 - the highest national honour for a UK university. It recognised the University’s pioneering projects to improve weapons and explosives detection in luggage, enable safer production of powdered infant formula and combat food fraud.

    With an international student population of approximately 2,600 from around 100 countries, the University prides itself on its global outlook.

Norsk Tipping commissions major long-term research into responsible gambling practices

Published on 28 September 2017
  • Category: Press; School of Social Sciences

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