Fashion Marketing and Branding students explore Milan

Year Two students spent a few days in the stylish Italian city to gather research for their module on innovation in the beauty industry

Students Kathryn Harwood and Sophie Heaton outside Milan Cathedral
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Students Kathryn Harwood and Sophie Heaton outside Milan Cathedral. Photo courtesy Kathryn Harwood

Students on our BA (Hons) Fashion Marketing and Branding course have recently spent a few days in one of the major European fashion capitals, Milan. Organised as a study trip to support a new module exploring innovation in the beauty industry, the students had the chance to visit some exciting brands, as well as plenty of time to explore the city’s cultural and retail offerings.

A particularly exciting element for the students was a visit to the Intercos Group offices, a beauty manufacturer responsible for brands such as Chanel, Dior and Christian Louboutin. The students gained great insights into how the company works, in addition to leaving with goodie bags.

Student Dominika Rekas explained: "It was so insightful to speak to the staff about current and future makeup trends. We received a presentation and were also told about the opportunities to work with them in the future; we all wanted to sign up there and then! They also had an amazing showroom full of high end makeup, and it was a dream."

Inside the Rick Owens exhibition
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Inside the Rick Owens exhibition. Photo courtesy Dominika Rekas

Another highlight was visiting the Rick Owens exhibition, currently on at The Curve as part of La Triennale di Milano. Entitled Subhuman Inhuman Superhuman, the influential designer’s inaugural exhibition explores his vision over two decades of garments, accessories, furniture and catwalk video footage. It is presented in the Triennale’s bespoke exhibition space through a site-specific installation, conceived by Owens himself.

Dominika was equally captivated by the city and by the exhibition. She said: "The first thing I remember when entering the exhibition was having this feeling like I had stepped into another world. The room was pitch black with spotlight beams at the end of the room. Overall the whole thing was just amazing."

When asked why she'd recommend the trip to other students, she commented: "Milan is something everyone should experience. The architecture, the shopping and the food. The memories you make there; you'll never forget them."

Fashion Marketing and Branding students explore Milan

Published on 8 March 2018
  • Category: Culture; School of Art & Design

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