Skip to content

Our MA Fashion Management, Marketing and Communication students explore the fashionable sights of Paris and Antwerp

Our postgraduate students kicked off the start of spring with a study trip to two of Europe’s trendiest cities.

MA FMMC group shot at The Louvre
Students at The Louvre in Paris. Image by Lucyna Kubasik.

Renowned for its luxury fashion brands and extravagant fashion shows, the students spent part of their trip in Paris, exploring fashion landmarks within the Palais Royal District, and visiting Lidewij Edelkoort Studios, a high-profile creative and artistic Dutch fashion and design trend forecaster.

Yijin Zhang
Yijin Zhang, MA Fashion Marketing student from China

Students also got the opportunity to network at a global premier fabric show, Première Vision. The exhibition attracts fashion professionals from around the globe, with 62,000 industry visitors from over 120 countries attending the fair to share ideas, explore business opportunities, and develop new collections.

To top it all off, they were also fortunate enough to visit ModeMuseum Provincie Antwerpen (MoMu). Founded in 2002, the fashion museum is based in the heart of Antwerp’s fashion district, collecting, conserving, and exhibiting Belgian fashion.

International student, Lucyna Kubasik told us: “Première Vision was the highlight of my trip. I also enjoyed the fashion sightseeing tours and our visit to the Trend Union forecasting office.”

Lucyna, who is studying MA International Fashion Management, continued: “The trip has helped me gather research for my Masters project, and I also got the opportunity to discover Paris and Antwerp from a different perspective, not just as a tourist.”

Students looking out onto the River Seine
Students looking out onto the River Seine in Paris. Image by Courtney Harrison.

MA Fashion Marketing, Management and Communication course leader Alex Hanford explained: “The study trip to Paris and Antwerp reveals hidden fashion treasures including entrepreneurial retailers, new fashion store concepts, and visual merchandising trends.

“Students get a feel for professional buying practice at Europe’s premiere textile trade fair, and gain first-hand insight from one of the world’s leading trend-forecasting agencies. This experience is designed to spark creativity and inspiration for their Masters project.”

Published on 13 March 2018
  • Subject area: Art and design
  • Category: Culture; School of Art & Design