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Our MA Fashion Management, Marketing and Communication students spend a week in two of Europe’s trendiest cities

Our postgraduate students fashionably marked the end of winter with a study trip to Paris and Antwerp.

Jamie Chen in Paris on a study trip
Jamie Chen, Taiwanese MA Fashion Marketing student in Antwerp

Renowned for its luxury fashion brands and extravagant fashion shows, the students spent part of their trip in Paris, exploring fashion landmarks within the Palais Royal District, and visiting Lidewij Edelkoort Studios, a high-profile creative and artistic Dutch fashion and design trend forecaster.

Students also got the opportunity to network at global premier fabric show, Première Vision. The exhibition attracts fashion professionals from around the globe, with over 60,000 industry visitors from over 120 countries sharing ideas, exploring business opportunities, and developing new collections.

Colonnes de Buren
Colonnes de Buren, by French artist Daniel Buren, in the Palais Royal in Paris (Image credit: Xiaowen Huang)

An Truong, Vietnamese MA Fashion Marketing student told us: “Our trip was a memorable experience, filled with interesting fashion walking tours. We were able to immerse ourselves in the local fashion culture. I personally favoured Antwerp’s fashion scene, with its many small yet cool local boutiques that are hard to find elsewhere.”

To top it all off, students were also fortunate enough to visit ModeMuseum Provincie Antwerpen (MoMu). Founded in 2002, the fashion museum is based in the heart of Antwerp’s fashion district, collecting, conserving, and exhibiting Belgian fashion.

Philine Gehrmann, MA International Fashion Management student from Germany commented: “This trip was a great opportunity to explore the retail environment of two very different European cities. My personal highlights were the Yves Saint Laurent museum in Paris and the small, independent designer boutiques in Antwerp.”

MA Fashion Management, Marketing and Communication course leader Alex Hanford explained: “The study trip to Paris and Antwerp reveals hidden fashion treasures including entrepreneurial retailers, new fashion store concepts, and visual merchandising trends.

“Students get a feel for professional buying practice at Europe’s premiere textile trade fair, and gain first-hand insight from one of the world’s leading trend-forecasting agencies. This experience is designed to spark creativity and inspiration for their Masters project.”

Published on 6 March 2019
  • Subject area: Art and design
  • Category: Current students; School of Art & Design