International fashion communications student upskills to keep pace with the fashion industry

Keeping pace with the ever-changing, ever-evolving fashion industry isn’t an easy feat, and requires adaptability, forward-thinking, and a global view.

Collin Kim in one of our Barnes Wallis building studios

Korean MA Fashion Communications student Eunchan Kim (Collin), Director and Co-Founder of social media marketing company 10Wonders, made the decision to further his industry knowledge at Nottingham Trent University (NTU), to support the development of his business.

Collin’s company hires influencers on short-term contracts to promote their products on social media, which also enables them to reach out to famous individuals with demanding commitments.

He told us: “As my final project relates to what I am doing in my business, I can do more research about the current industry and explore ideas on how I can expand my business. I’ve developed creative business growth ideas just from lectures, seminars, and even chats with my classmates.”

“I’ve quite enjoyed settling back into full-time student life after being in the working world. Becoming a student again has helped me to concentrate on what I want to do,” he continued.

The MA Fashion Communications course has excellent links to industry, and focuses on conveying brand image and perception, examining international and cultural contexts. Students are also given the opportunity to internationalise their learnings further, by going on an optional study trip to Europe.

When reflecting on the trip, Collin commented: “I thought the fashion walking tour and Première Vision exhibition in Paris were marvellous. Antwerp was more than fantastic. The city was so artistic and the two-hour fashion tour made me want to go back again. Just being there improved my thoughts on fashion and has made me feel more artistic.”

He added: “I wouldn’t even have known about NTU if it wasn’t for EDM Education in South Korea. They told me about the University, and I also read student reviews that told me I could get all the support I wanted, and it was true!”

Collin also received a Masters scholarship, making studying in the UK more affordable.