Design and Digital Arts Building
The Design and Digital Arts Building (DaDA) is one of the foundations of our vision to become a leading institution for the digital arts. As one of the first dedicated centres for the creative industries, it will be a place that attracts talented critical thinkers, designers, storytellers, performers and technical experts from around the world to work with industry and our national and international partners on collaborations that blend digital, technological, business and creative practices Join us as we reimagine the arts, create new worlds and bring cutting-edge digital futures to the East Midlands.
We have been influencing, inspiring and innovating art and design for more than 175 years and as one of the world’s leading art and design schools, we are focused on our future, and proud to be shaping what comes next.
Why it matters
The scope for impact of the digital creative industries is huge. Augmented Reality and Virtual Reality – immersive technologies – can dramatically alter the experience of content consumption. They have the capacity to promote new and meaningful feelings, skills and understanding, which can make content more powerful than traditional media. As the cost of immersive technology decreases, creators are enabled to redefine storytelling and narrative content in an entirely new medium.
The McKinsey Global Institute has estimated that work activities equivalent to 15% (400 million) of full-time employees could be automated by 2030 in the midpoint of the scenarios they have modelled. However, for creative activities, it is expected that creative occupations will see an increase in jobs, despite automation, and the change in labour demand is predicted to be as high as 85% in some economies.
The potential these technologies have is limitless. We know the possibilities are there. And so we want to empower the next generation to push those boundaries as far as they can.
There are different ways you can donate and help support art and design at NTU. Please contact our Head of Philanthropy, Kayleigh Glasper, on 0115 8484 604, or at email@example.com. We’d be delighted to talk to you in further detail about our work, and how you can support us.
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