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Priority Skills for D2N2 SMEs

The Priority Skills for D2N2 SMEs project supports SMEs in accessing free bespoke, employer-led training, career coaching and advice to up-skill their employees in vocational and high-level technical skills.

Women in leadership course

Priority Skills for D2N2 SMEs

The Priority Skills for D2N2 SMEs project is part-funded by the European Social Fund (ESF) and supports SMEs in accessing free bespoke, employer-led training, career coaching and advice to up-skill their employees in vocational and high-level technical skills.

ESF and DWP logos

Sustainability and Inclusive Leadership (SAIL)

Our SAIL course is delivered over three days course and focuses on increase climate literacy and sustainability in local SMEs, and how this is connected to COVID-19 recovery.

Delivered by Nottingham Business School and NTU's Green Academy, the course has been developed to help business leadership, managers and employees of SMEs to gain a better understanding of how the climate and COVID bounce off one another, how business is affected by the climate, and solutions with the biggest impact.

Upcoming course dates are as follows:

  • 2, 3 and 9 December 2020
  • 16, 17 and 18 December 2020

Please contact SAIL@ntu.ac.uk to enquire about a place.

  • About the SAIL course

    An analysis of businesses that have engaged with NTU support up to December 2019 shows that nearly 50% of SMEs across Derby, Derbyshire, Nottingham and Nottinghamshire (D2N2) do not have a sustainability policy.

    While this is just one indicator of practice, it represents a significant area of development and opportunity for SMEs.

    At the same time, when considering more recent events, COVID-19 has thrown us into a state of disarray, adversely impacting our lives and the economy. From this, there are learning that can help businesses and the individuals within them plan for a changing future.

    A recent study involving 350 participants, including the Confederation of British Industry and the British Chamber of Commerce, showed that just 6% wanted a return to a 'pre-pandemic' economic model (The Guardian, 2020).

    What will this mean for the SME?

    The course

    This course is delivered by Nottingham Business School (NBS) and NTU's Green Academy. The course has been developed to help business leaders, managers, and employees within SMEs to answer and understand:

    • how climate and COVID-19 bounce off one another
    • how business is affected by the climate, and vice versa
    • the impact different sectors, such as food and drink, have on our climate, and vice versa
    • climate change mitigation tools for your role at work and/or business function
    • recovery and change strategies
    • solutions with the highest impact in your personal life and your role at work.

    The course is delivered completely online over three days in a five-hour block with regular breaks (9 am – 2 pm).

    This is to make the course accessible to those with responsibilities such as school-age children and other work commitments. Attendees should be aware that they are required to attend all sessions to complete the course and gain accreditation.

    Course content

    Day 1 Day 2 Day 3
    • You, your personal values, and decision making
    • Carbon literacy
    • Sustainability and the UN's Sustainable Development Goals (SDGs)
    • Leadership
    • The appropriate contemporary economic model(s) for your work and business practices
    • The science of climate change and ways to address this
    • Identification of personal and professional solutions that you can undertake related to climate change

    Learning outcomes

    This professional course has been accredited by NTU, and participants will receive 10 credits towards a Level 4 (degree level) qualification. You will also receive an action plan for your business and a full certificate issued by the Carbon Literacy Trust.

    You will also take away the following learnings:

    1. Deciphering your own personal values and ethnical decision making for authentic leadership
    2. Linking the cause(s) of climate action to your personal and professional life
    3. Understanding the science of, and need to, address climate change
    4. Finding solutions related to both climate change and COVID-19
    5. Applying the concepts of sustainability, leadership, and the SDGs to yourself and your work and/or business
    6. Applying economic models that encourage minimal waste to your work and business practices

    Contact us and sign up

    Support is available to employees of eligible SMEs throughout 2020. Please contact us to book your place.

    Please note: upon receiving your enquiry you will be contacted by our team to perform an eligibility check as per the criteria.

Practical Marketing Skills

Our Practical Marketing Skills course is delivered over four days and is for business owners, managers and employees of SMEs to increase their marketing knowledge, promote their products and services, and grow their reputation.

This course, which is accredited at level 3 by the Chartered Institute of Marketing, will give a greater understanding of the role of marketing within organisations, factors influencing customer behaviour, collecting and making use of data and information, and the application of marketing in different contexts.

All course dates for 2020 have now taken place. Dates for 2021 will be confirmed in due course.

Please contact PracticalMarketingSkills@ntu.ac.uk to express an interest.

  • About the Practical Marketing Skills course

    In the current economic climate and with customer behaviours constantly changing, marketing is now more important than ever to the survival and success of businesses.

    As a business owner, entrepreneur, or someone responsible for external communications, you will already understand how important your reputation is to your success. It truly can be the deciding factor in whether or not customers choose to come to you instead of your competitors.

    Effective marketing helps to build your brand and have a lasting impact. It gets the word out about your business and allows you to connect with new customers. You can build your current customer base, and most importantly, boost your sales.

    Good marketing takes thought and planning. You need to know who your potential customers are so that you can reach them at the right time with the right message in a crowded marketplace. Your target audience needs to know why they should choose your business over someone else's.

    This Practical Marketing Skills course will not only provide you with a solid foundation in marketing principles and practice, it will also provide you with lots of tips and techniques to help you stay ahead of the game.

    The course

    This course is delivered by Nottingham Business School (NBS) in conjunction with the Chartered Institute of Marketing (CIM) and has been developed to help business leaders, managers, and employees within SMEs to understand:

    • the role and function of marketing within organisations
    • the factors that influence customer behaviour
    • the key components of the marketing environment
    • how to collect relevant information about the marketing environment
    • the concept and elements of the marketing mix
    • the application of the marketing mix in different contextual settings.

    The course is delivered over four sessions on consecutive weeks, with one day per week of online learning in four-hour blocks, with plenty of breaks and a mix of presentations and tutorials.

    This is to make the course accessible to those with responsibilities such as school-age children and other work commitments. Attendees should be aware that they are required to attend all sessions to complete the course and gain accreditation.

    Course content

    Pre-course online (self-directed)Module introduction and initial pre-work content.
    Session 1

    Discovering Marketing:

    • The role and function of marketing within organisations
    • The factors that influence customer behaviour
    Session 2

    The Marketing Environment:

    • The key components of the marketing environment
    • How to collect relevant information about the marketing environment
    Session 3

    The Marketing Mix:

    • The concept and elements of the marketing mix
    • The application of the marketing mix in different contextual settings
    Session 4

    Review and Action Planning:

    • Review of learnings and their applications in the workplace
    • Multiple choice exam preparation

    Learning outcomes

    Upon successful completion of this module, you should be able to demonstrate the following abilities:

    1. Applying the core principles of marketing to your workplace
    2. Identifying the right elements of the marketing mix for your business
    3. Preparing and manage a marketing plan that will positively influence customer behaviour
    4. Accessing and analysing internal and external business intelligence and factors that may impact future operations
    5. Working effectively in a group and displaying teamwork
    6. Organising and managing your work and learning time online and offline

    Contact us and sign up

    Support is available to employees of eligible SMEs throughout 2020. Please contact us to book your place.

    Please note: Upon receiving your enquiry you will be contacted by our team to perform an eligibility check as per the criteria.

    Chartered Institute of Marketing (CIM)

Women in Leadership

Our Women in Leadership course is delivered over three days and is designed to help women in SMEs to develop their careers and their capability to manage and lead.

We’ve taken the well-respected management and leadership element of our Executive MBA programme, integrated our vast experience on leadership in SMEs and incorporated latest thinking around Women in Leadership, creating a unique course tailored for you.

All course dates for 2020 have now taken place. Dates for 2021 will be confirmed in due course.

Please contact WIL@ntu.ac.uk to express an interest.

  • About the Women in Leadership course

    Nottingham Business School (NBS) is delighted to offer a fully-funded course to women managers and leaders, and aspiring leaders from within our local small and medium-sized enterprise (SME) community.

    The Managing and Leading People in Organisations module for Women in Leadership is designed to help women in SMEs to develop their careers and their capability to manage and lead within their organisations.

    The course

    We’ve taken the well-respected management and leadership element of our Executive MBA programme, integrated our vast experience on leadership in SMEs and incorporated latest thinking around Women in Leadership, creating a unique course tailored for you.

    Delivered as a standalone course, it is accredited at postgraduate level. On completion of two short assignments at Pass grade, you will gain 20 credits which can be used towards a further postgraduate qualification and as evidence of professional, accredited leadership development. The course has been designed to be accessible to those without higher education experience.

    This course draws on insights from organisational behaviour, leadership studies, talent management and psychology, to provide a multi-disciplinary approach to understanding the behaviours, motivation and performance of individuals and teams in your organisation.

    Purpose and aims

    The purpose of the course is to develop an understanding of how to manage your own continuous professional development in order to be a more effective leader and to enable the achievement of career goals. You will access a range of learning activities designed to develop personal, professional and leadership capability.

    The aims of the module are to:

    • Create a supportive environment to focus on practical issues facing women in SMEs
    • explore gender differences in leadership tendencies, and how these impact how women lead
    • develop an understanding of effective leadership and management strategies and styles that support employee engagement and performance, individually and in teams
    • understand management and leadership issues and trends in organisations
    • develop effective learning strategies in order to achieve your career objectives
    • develop the ability to use reflective practice to improve your performance and continuous development
    • understand how to identify ongoing development needs for continuous career management.

    Course content

    Day 1 Day 2 Day 3
    • How management and leadership delivers value in SMEs
    • Women as leaders
    • Developing your authentic leadership style
    • Managing your career: learning strategies, goal-setting,
      development planning and navigating derailers
    • The importance of organisational culture
    • Stakeholder management
    • Navigating power and politics
    • Engagement: issues and challenges for SMEs
    • Leading for high performance
    • Facilitating high performance teams and collaboration
    • Communicating with impact and authenticity

    Learning outcomes

    Knowledge and understanding

    • Critically evaluate the role of management and leadership in your organisation
    • Understand the strategies and styles leaders can adopt to address key people issues within your organisation
    • Demonstrate an understanding of organisational culture and how it helps or hinders leadership initiatives
    • Critically evaluate your decisions, behaviours and actions, past and present, to enhance future personal, professional and leadership
      development
    • Gain new perspectives by learning how to reflect on your thinking and actions and apply new knowledge to ongoing career development

    Skills, qualities and attributes

    • Propose solutions to meet leadership and management challenges which enhance organisational performance
    • Demonstrate an understanding of how you can develop your own leadership style in order to engage stakeholders
    • Analyse a variety of relevant evidence to support decision-making about the management of people within your organisation
    • Reflect on new experiences and contexts as part of the learning process in order to improve performance and develop your career
    • Communicate effectively in a report format and present your written work to a professional standard

    Contact us and sign up

    Our remaining cohorts in 2020 are currently fully booked.

    However, we are considering holding a cohort in early 2021.

    If you are interested in this or going on the waiting list for the above cohorts, please email WiL@ntu.ac.uk.

Who will benefit?

The project will specifically support employees who may face additional barriers to high-level skills, including:

  • women
  • employees aged 50+
  • employees with disabilities
  • Black, Asian and Minority Ethnic (BAME) staff
  • those who have previously missed out on traditional educational opportunities.

This project is all about enhancing equal access to lifelong learning, including practical routes to earning learning credits towards further qualifications. Many of those completing the course could receive credits towards further qualifications, such as a postgraduate diploma or certificate.

Most SMEs in Derby, Derbyshire, Nottingham and Nottinghamshire are eligible for support.

Contact us

Support is available to employees of eligible SMEs throughout 2020.

Women in Leadership

Sustainability and Inclusive Leadership

Practical Marketing Skills

What are the rest of the consortium offering?

Nottingham Trent University is part of a consortium working together to deliver this ground-breaking programme, which is part-funded by the European Social Fund (ESF). The consortium includes Nottingham Trent University, Derby College, Nottingham College, the University of Derby, and Nottingham City Council.

  • Derby College
    Bespoke creation of courses depending on individual needs delivered through e-learning and face-to-face delivery, and bi-monthly employer academies to influence the curriculum.
  • Nottingham College
    Bespoke courses tailored to your business need, including technical and job-specific vocational skills, employability provision, and development in English, Maths and ICT.
  • University of Derby
    A suite of new, high-quality blended learning courses covering business, marketing, manufacturing, engineering and technology.

Still need help?

+44 (0)115 941 8418