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Motif: A new approach to trend and image

  • Level(s) of Study: Short course
  • Course Fee:


  • Start Date(s): New dates coming soon
  • Duration: Wednesday 9:30 am – 4:30 pm, one day
  • Study Mode(s): Short course
  • Campus: City Campus
  • Entry Requirements:
    More information


Generating a response to a brand, product or service is the biggest challenge facing creative professionals today.

It is therefore essential to bypass the trend machine in favour of a more authentic approach.

What is Motif?

Motif is an approach to trend that will transform your creative process, unlocking new insights and design innovations.

It is a way for professionals to recalibrate their approach to trend, harness a competitive advantage and become a Motif Master!

Motif offers a compass to guide you through the advanced levels of trend, pulling together aesthetic trends and influences.

So, whether you see yourself or your business as either aligned to or above the trend, this workshop approaches the subject from a different angle, challenging former trend responses and setting out new approaches to design development.

It’s ideal for creative professionals from any area of design, any market level and any professional perspective.

You might work in the graphics, fashion, product or service industries as a buyer, designer, art director or communications manager.

Regardless of your role and business, this course will provide you with serious skills.

  • This workshop presents you with new trend tools that will fundamentally change your approach to brand, design, motif and image.
  • This workshop has already been shared with industry for several years, attracting brands from Paul Smith to Primark, from Selfridges to Sainsbury, and from Hermes to H&M.
  • You too can benefit from this workshop which will provide you with tools that will dramatically influence your approach, giving you and your business a competitive advantage.

Here's what our previous attendees said:

“As a fashion brand we don't exist in a vacuum. This motif work has shown us that understanding trends is not necessarily to follow them blindly.” Delegate from Paul Smith

“These tools could really help us engage our minds much quicker and generate more ideas relevant to the consumer.” Delegate from Maxmara

“This has really helped to recognise trends and how to push them further into something more unexpected, to develop and create more sophisticated designs and products.” Delegate from H&M

“This course prompts designers to think in a different way. We can get to creative ideas sooner, making designers think differently and challenging commercial ideas.” Delegate from Selfridges

What you’ll study

During the workshop you will:

  • learn new techniques and fresh ways of responding to trend
  • explore alternative perspectives on image and its application
  • complete a range of investigative tasks that you can apply to your work in the future
  • get early access to a new trend process before your competitors.

What will I gain?

You will leave this workshop with a set of practical tools that you can then use regularly to inform your trend decisions.

How you’re taught

The course will be a combination of lectures, discussions and informal learning spaces that allow for exploration, discussion, critique and shared learning.

Tutor profile:

Tim Rundle has been an influential design and communication lecturer for over thirty years, with recognised expertise in developing innovative and memorable curriculums with a special interest in visual literacy.

He has already shared the evolution of his motif archive at various international events.

Tim’s highly successful book ‘Visual Contrast’ has been translated into Chinese and Japanese.

Campus and facilities

Entry requirements

Level: Intermediate / Professional

Entry requirement: You should have experience of working in a creative environment, but no formal qualifications in design are required.

You must be over the age of 18 to attend this course

Fees and funding

The fee for this course is £370.

Payment is due at the time of booking.

The fee for this course is £370.

Payment is due at the time of booking.

How to apply