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Content Creation BA (Hons)

  • Level(s) of Study: Undergraduate
  • UCAS Code(s): P324
  • Start Date(s): September
  • Duration: Three years, full-time
  • Study Mode(s): Full-time
  • Campus: Confetti Nottingham
  • Entry Requirements:
    More information

Introduction:

We’ve been running our own commercial creative businesses for almost 30 years. From broadcast studios, a live music and events venue, and an esports and virtual production hub, our seasoned pros will guide you, challenge you and ultimately help develop your skillset, knowledge, and portfolio in areas such as production, post-production, and motion graphics. We have broadcasters, storytellers, streamers, producers, graphic designers, filmmakers…the list goes on!

Complementing all these opportunities will be the chance to hear from industry experts through guest lectures and Industry Week: an annual festival of masterclasses, talks, and insights from the creative industries.

You can expect to work on industry-standard audio and visual hardware technologies, producing digital content assets; learn new techniques to master your image manipulation skills; and use video editing software to edit material into coherent narrative structures.

What's more, we'll help learn how to analyse and interpret audience analytics and use this information to develop ethical strategies to ensure increased audience engagement with your content.

This course is taught at Confetti Institute of Creative Technologies in Nottingham.

What you’ll study

Master the art of producing compelling content that cuts through the noise with this hands-on degree. Confetti’s unique links with the creative industries make it the perfect place to develop your portfolio.

Brand Building: Audience, Analysis and Influence (40 credit points)

In this module you will explore the global impact of social media and the role online content plays within society. You will study the companies that proliferate online content and the tools they use to ensure their content reaches the intended audience.

You will use this knowledge to work independently to develop digital content as part of a campaign exploring a particular issue that effects social media platforms. Using key metrics and datasets to analyse the impact of the content they have produced, you will use information gained from this analysis to adjust and revise their online content strategy.

Becoming Visible (40 credit points)

In this module you will develop your own online content strategy focused on promoting a brand, product or person. You will develop your branding as part of a content strategy to create a cohesive online identity to use across a range of appropriate social media channels.

You will learn how to interpret, analyse and use audience analytics to grow an online community and engage audiences.

Production Skills and Techniques (20 credit points)

In this module you will develop practical skills using a range of audio-visual hardware technologies, such as video cameras, stills cameras, lighting, grip equipment, audio recorders and microphones. You will learn about the pre-production paperwork used in the development of ideas, such as storyboards, call sheets, location scouting and risk assessments.

You will engage with a series of mini practical sessions under timed conditions whereby you will be expected to produce a range of video assets, created using appropriate audio-visual technologies.

Editing and Digital Design (20 credit points)

During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will develop skills using video editing software and image manipulation software to enhance the content you produce.

You will also learn about legislation surrounding copyright and intellectual property and use this knowledge to ensure your creative output complies with legislation in this area.

The Art of Digital Storytelling (40 credit points)

In this module you will be introduced to a broad range of different genres, such as factual and fictional filmmaking techniques and corporate, advertising and music video techniques.

You will then independently choose a specific genre to study further and implement a digital content strategy for producing content for a specified purpose.

Innovation and Strategy (40 credit points)

During this module you will work alongside a professional client to gain 80 hours of assessed work-like experience. You will be expected to explore employability skills and put them into practice whilst demonstrating a growing proficiency working with appropriate hardware and software.

You will be producing content that adheres to a specific house style and guidelines whilst interpreting audience analytics and metrics to drive strategic decision-making with regards to digital content.

Standing Out From the Crowd (20 credit points)

This module will allow you to explore advanced techniques in post-production in order to help enhance your digital content work. You will learn motion graphics and 3D animation techniques to ensure your digital content stands out from the crowd.

You will also learn how to colour grade footage to increase the production value of the high-end content you produce.

Digital Content in the Global Village (20 credit points)

In this module you will learn to analyse and critically debate issues at the forefront of content creation and social media. You will look at the global impact of social media and the current legislation that surrounds it.

You will research and examine literature published in this area and produce your own essay exploring the critical debates surrounding social media.

Digital Content Creation Project (40 credit points)

In this module you will undertake a self-directed synoptic assessment drawing upon knowledge and skills learnt throughout the course. You will produce an innovative online content portfolio that has a clear and established content strategy.

The strategy for your online content will be driven by detailed analysis of metadata, metrics and audience data to justify ongoing reflection and decision making about when to pivot content. This will help ensure the development of a product that lives long after the completion of the module, supports future employability and has the potential to influence positive change within society.

Emerging Technology and Innovation (40 credit points)

Technology and innovation lie at the forefront of content creation and in this module, you will explore, investigate and experiment with the latest advancements influencing the industry. You will test new and emerging software and hardware and explore the ways in which they can be used to enhance, innovate, and influence the creation and distribution of online content.

Business and Entrepreneurship (40 credit points)

During this module you will apply the knowledge and skills gained throughout the duration of your course whilst undertaking 80 hours of work-like experience. You will reflect on the knowledge, skills and personal qualities employed within your work-like experience and explore further employability opportunities within your chosen field.

You will apply innovation and entrepreneurship in the creation of a business plan and appropriate digital assets to develop your own digital content creation business.

How you’re taught

Within individual modules the delivery of the material encourages increasing levels of skill development and student participation, ensuring that, as you progress through the course, you become a more confident and independent learner. We aim to include a range of methods of delivery that may include;

  • Lectures
  • Seminars
  • Workshop
  • Group tutorials
  • Academic Tutorials (ATs)
  • Presentations and Pitches
  • Team working
  • Independent learning
  • Visiting industry professionals

All the modes of delivery are structured to develop on-going abilities and skills through exploring ideas and problem solving.

Assessment

Assessment tasks are designed to challenge students, and to allow them to demonstrate their own creativity and independent research. Assessment design is moderated to ensure students can demonstrate the full range of learning, skills and attributes and to confirm its relevance to the development of the skills needed for the workplace and for further study.

A range of assessment types are used allowing students to demonstrate that they have met the module outcomes. All summative assessment is aligned to formative development of the skills needed. Assessment feedback is developmental and aligned to learning outcomes. Formative feedback includes peer, employer and staff feedback and may be written or verbal. For some modules, there will be a range of submission methods available to offer a degree of personalisation.

Industry Week

You'll also take part in Industry Week where you’ll be able to meet a range of professionals within your field of interest as well as other areas of the creative industries. Past guests have included the likes of Youtube content creator award-winners, Framestore, Industrial Light and Magic, Stephen Graham and Russell T Davies.

Degree Show

In your final year you will exhibit your work as part of Confetti's Degree Show. This event includes all final year students across Confetti's courses and is a great platform for you to showcase your work to key influencers across the creative industries.

Careers and employability

The aim is to arm you with the ability to produce engaging content for high street brands, corporate clients, social media influencers or your own channels as a freelancer or start-up.

Graduates will be highly employable and equipped with skills in design, story-telling, video production, editing, communications, and social media asset building. You’ll be able to pursue work in a wide variety of roles including shoot edit filmmaker, media strategist, digital designer, graphic designer, marketing officer, social media influencer, and digital content editor.

Connecting with industry

Industry professionals will visit the course to guest lecture and share their experiences. Live projects will help you to gain real experience of the industry, make contacts, and build your portfolio and CV.

You will also take part in Confetti’s annual Industry Week where you will be able to meet a range of professionals within your field of interest as well as other areas of the creative industries.

Through the Confetti Media Group Head of Talent Development you will be offered a range of opportunities within the industry.

Work placement and internship opportunities

You will be actively encouraged and supported to undertake informal work experience and professional practice in addition to your studies.

Our teaching staff, including part-time lecturers who are professionally active, help and support students in directing them towards work placement and professional practice opportunities.

Campus and facilities

On this course you'll study in Confetti HQ, whilst you'll also spend some of your time Metronome and Confetti X.

You’ll have access to:

  • 37m2 green screen studio
  • 48m2 Motion capture Studio
  • 24 seat post-production lab with Dual Screen PC workstations
  • 25 seat screening room with Dolby Atmos audio facilities
  • Specialist software including Nuke, Mari, Houdini, ZBrush, PF Track & Unreal Engine
  • Full Autodesk Suite (Maya, 3DS Max, Mudbox)
  • Adobe Creative Suite (After Effects, Photoshop)
  • Industry-standard cameras from Sony and Blackmagic
  • Wacom Cintiq 13HD touch tablets
  • Foley suite
  • Production and meeting rooms
  • Access to audio post-production equipment

Entry requirements

What are we looking for?

  • A-levels - DDE; or
  • BTEC Extended Diploma - MPP; or
  • 64 UCAS Tariff points from three A-levels or equivalent qualifications; and
  • GCSEs - two at grade C, including English and Maths.

This course is not suitable for tier 4 visa applicants.

We accept qualifications from schools, colleges and universities all over the world for entry onto our undergraduate and postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

English language entry requirements

If English is not your first language, you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our International Team for advice.

How to apply

Application for this course is through the UCAS application form.

Ready to join us? Then apply as soon as you can. Just click the Apply button at the top of the page and follow the instructions for applying. Make sure you check the entry requirements above carefully before you do.

Selection for this course takes place through UCAS application form.

Application deadline

This course starts in September and applications should be submitted by the UCAS deadline.

Applications received after this date will only be considered if places are still available, after all applications received by the deadline have been assessed.

Mature students

We welcome applications from mature students (over the age of 21) for this course. We will assess applicants of this nature on an individual basis.

If you are a mature student, you will still need to apply to us by UCAS form, but you don't necessarily need to meet our minimum entry requirements.

Writing your application and personal statement

Be honest, thorough and persuasive in your application. Remember, we can only make a decision based on what you tell us. So include all of your qualifications and grades, including resits or predicted grades,

Your personal statement is a really important part of your application. It's your chance to convince us why we should offer you a place! You've got 4,000 characters to impress us. Make sure you use them to show how your skills and qualities are relevant to the course(s) you're applying for. For more hints and tips, take a look at our page on how to write a good personal statement.

Keeping up to date

After you've applied, we'll be sending you important emails throughout the application process - so check your emails regularly, including your junk mail folder.

You can get more information and advice about applying to NTU on our Your Application page.

Getting in touch

If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200.

This course is not suitable for tier 4 visa applicants.

We accept qualifications from schools, colleges and universities all over the world for entry onto our undergraduate and postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page.

English language entry requirements

If English is not your first language, you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests.

Help and support

If you have any questions about your qualifications or about making an application to the University please contact our International Team for advice.