Management and Marketing MSc
- Level(s) of Study: Postgraduate taught
- Start Date(s): September 2023
- Duration: One year full-time / two years with a work placement
- Study Mode(s): Full-time / Sandwich
- Campus: City Campus
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Entry Requirements:
More information
Introduction:
Our MSc Management and Marketing course has been designed for aspiring leaders and aims to underpin knowledge associated with the practice of marketing. You will become familiar with the fundamental issues and concepts relating to marketing practice.
During your studies you will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this you will reflect on your own buying behaviour and how it is impacted by people and events around you. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.
In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an in-company experience project, or a business research project.
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This degree is aimed at students with either no background in business and management who want to develop a career in this field, or those who have a qualification in business and management but want to become more competitive and progress their careers. -
This course has been awarded Dual Award status with the Chartered Management Institute, which means you can graduate with a Masters degree and a CMI Level 7 Diploma in Strategic Management and Leadership.
What you’ll study
At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work.
Semester One
Principles of Management (20 credits)
This module will help you understand contemporary issues, theories and conceptual frameworks used to explain and guide conventional management activities within organisations. More specifically, you will demonstrate an understanding of a range of strategic management concepts that can be utilised to explore and guide effective action in dynamic organisational environments.
Managing in Organisations (20 credits)
This module helps you to develop a broad knowledge of the principles and concepts underlying delivering value integrating operations, people and financial management. You will be able to develop an understanding of how a range of financial and operations management tools and approaches can be practically applied in support of an organisation’s business strategy. Finally, you will be able to develop the capability to strategically focus the management planning, control and improvement processes in a range of business environments.
Contexts of Management (20 credits)
This module explores how the external environment influences management decision making within organisations, specifically in relation to strategy development. The module’s aims to develop your understanding of how organisations create strategies to increase competitiveness in a rapidly changing environment. You will develop your analytical abilities and decision making capability needed as future managers and leaders operating in an international environment. On completion of this module you will have a better understanding of the various schools of thought in strategy development and the role of strategic discourse in this process.
Semester Two
Principles of Marketing (20 credits)
This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing, with a focus on brand management and marketing.
Understanding The Customer Experience (20 credits)
This module will introduce you to the field of consumer behaviour throughout all stages of consumption, in the context of a range of micro- and macro-environmental issues. You will explore the social and group influences that impact consumer purchase decisions and the importance of customer satisfaction, brand loyalty and value to organisational performance. You will develop a critical understanding of customer behaviour models applied to contemporary consumer practices, a comprehensive appreciation of the customer journey, focused on brand, product, promotion and digital, and how organisations use this insight to inform decision making in marketing and brand strategy development.
Strategic Global Marketing (20 credits)
On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will develop an understanding of the foundations of strategy and strategic marketing, how traditional and contemporary marketing planning tools and approaches are applied in a variety of business contexts, and the impact the future global environment will have on planning. On completion of the module you will be able to confidently analyse the strategic position of an organisation by applying relevant theories, and demonstrate how to apply general strategic marketing in different organisational contexts.
Semester Three
In your final semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging, meaningful piece of work. Projects include:
Consultancy Experience Project (40 credits)
Working as part of a team, you'll undertake focused research, developing your professional skills, managing a complex project and delivering results in a real business situation. You'll present your findings to the client and learn valuable project management tools and concepts.
In-Company Experience Project (40 credits)
On an in-company experience project of seven weeks or more, you'll apply the theories you've learnt to a substantial, live project. This will involve focused research, developing skills, managing a complex project and delivering results in a real business situation. You'll also learn project management tools and concepts.
Business Research Project (40 credits)
This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.
For more information about semester three options please visit our Experiential Projects page.
Ongoing Learning
Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).
Professional Practice (10 credits)
The purpose of the module is to increase your understanding of your own personal and professional development needs to enhance your business acumen and improve your employability. The module utilises a series of taught sessions to help you explore the human side of enterprise and deploys a series of diagnostics tests to help you evaluate yourself and develop an individual action plan. It will combine teaching with individual and group mentoring to help you execute your plan. The module also promotes engagement with internal and external workshops, lectures, experiential learning opportunities and extra-curricular events to help you expand your knowledge and skills, whilst challenging your attitudes and behaviours. You will gain a deeper understanding of the importance of continuous professional development from the perspective of professional bodies, such as the CMI, CIM, APM and SPE.
Research Methods for Managers (10 credits)
The purpose of the module is for you to acquire the knowledge and skills to be able to formulate, plan and conduct effective research to inform management decisions, through conducting a small-scale research project.
Placement Diploma in Industrial Experience (2 year course only)
This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.
If you opt for the two year route you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.
Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.
Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated Employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability team’s page for further information.
Please contact us through Ask NTU if you have any questions about securing placements.
This course has been awarded Dual Award status with the Chartered Management Institute, which means you can graduate with a Masters degree and a CMI Level 7 Diploma in Strategic Management and Leadership.
In addition to the qualification and included with Dual Accreditation is student membership with CMI for the duration of the course. Membership whilst you are on the course is included in the course fee. The CMI’s online resource portal, ManagementDirect, offers digital resources, networking, mentoring and support.
You will gain the CMI qualification upon graduation and you are then eligible to become a full member of the CMI and have the opportunity to work towards Chartered Manager status should you wish.
Don’t just take our word for it, hear from our students themselves
How you’re taught
Teaching and Learning
Nottingham Business School adopts a distinctive approach to the design of student learning opportunities. Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level (course, module and session), you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours (including your own) and analyse these using theoretical knowledge. It is our intention that by reflecting on these experiences, you will be able to use these theories to guide your actions and decisions in a business context or even consider how a theory itself might be improved. In this way, we aim to enhance the quality of your learning.
Academic Mentors
Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NTU. They will support you in developing and enhancing the qualities and transferrable skills necessary for your studies, career progression, professional and personal development.
Assessments
A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.
The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.
In-sessional English language support
In-sessional English language classes are offered to international students at no extra cost. The classes aim to provide focused support in the skills you need in order to develop your English in your subject area.
Further information please contact the Nottingham Language Centre based in the DICE building on City Campus:
Tel: +44 (0)115 848 6156 | Email: englishsupport@ntu.ac.uk | Website: www.ntu.ac.uk/nlc
Personalisation
We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies.
At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.
Careers and employability
At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.
Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:
- Business Manager
- Internet Marketing Consultant
- Direct Marketing Executive
- Media Assistant
- Marketing and Business Development Coordinator
Employability Team
We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.
Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.
Services they provide include:
- Finding placements, internships and part-time work
- Helping you to pursue self-employment
- Advice on taking gap years and time out
- Information and help on getting into volunteering
- Providing advice on further study.
As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.
You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
Campus and facilities
We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.
The School is based in the impressive Newton Building on NTU's City Campus. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.
Dryden Centre
A short walk from the Newton building and Boots library, the Dryden Centre facilitates on-campus teaching for Nottingham Business School’s postgraduate and executive education courses. Benefit from the newly built NTU Dryden Enterprise Centre next door that provides dedicated support for entrepreneurs, start-ups, small and medium-sized enterprises.
Fantastic facilities
- You can take advantage of the Link Lounge, a space dedicated to Business School students, located on floor seven of the Newton building.
- Explore your career prospects with the help of the University's Employability Team.
- You will benefit from spacious teaching rooms and lecture theatres.
- We provide students with a variety of social spaces.
- Your studies will benefit from the £13 million Boots Library.
- You can take advantage of our 24-hour IT facilities.
- Our Student Services Centre will also be on-hand should you need support.
- sports facilities
- shops
- student accommodation
- music venues
- cafés.
The location of the City site also means that you have easy access to:
Entry requirements
One year course
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability.
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic reference is required.
Two years with placement
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability.
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic reference is required.
If you’re considering submitting an application for this course, but you have more than three years of relevant work experience, why not consider applying for our Master of Business Administration (MBA) course? Find out more about our MBA here.
Get in touch If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.
NTU may admit a student with advanced standing beyond the beginning of a course, through an assessment of that student's prior learning, whether it is certificated or uncertificated. Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available to these prospective students, such as recognising experiential learning or transferring to a similar course at another institution, otherwise known as credit transfer.
All prospective students who wish to apply via Recognition of Prior Learning should initially contact the central Admissions and Enquiries Team who will be able to support you through the process.
One year course
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above).
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic reference is required.
Two years with placement
- You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above).
- All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
- One academic reference is required.
If you’re considering submitting an application for this course, but you have more than three years of relevant work experience, why not consider applying for our Master of Business Administration (MBA) course? Find out more about our MBA here.
International qualifications
We accept qualifications from all over the world – check yours here:
Postgraduate preparation courses (Pre-Masters)
If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:
English language entry requirements
You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
Fees and funding
Home fees for September 2023 entry
Study route | Home fees |
|---|---|
One year (full-time) | £11,650 |
Two years (placement year)* | £13,500 (£11,650 in year one and £1,850 in year two) |
*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.
Additional costs
Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.
You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!
Whilst on placement students will be expected to pay for accommodation, travel and living costs.
Funding your studies
Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page and funding pages will answer your questions.
Postgraduate loans
The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.
Scholarships
You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.
Alumni Discount
We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.
Getting in touch
For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.
The tuition fees below are the fees for courses starting between September 2022 and August 2023 entry. Fees for September 2023 are to be confirmed.
International / EU fees for September 2023 entry
Study route | International / EU fees |
|---|---|
One year (full-time) | £19,100 |
Two years (placement year)* | £20,950 (£19,100 in year one and £1,850 in year two) |
*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study.
Tuition fees are payable for each year that you are at the University. The level of tuition fees for the second and subsequent years of your postgraduate course may increase in line with inflation and as specified by the UK government.
Scholarships
We offer scholarships of up to 50% of your tuition fee. You can apply for your scholarship when you have an offer to study at NTU.
Living costs
Get advice on the cost of living as an international student in Nottingham and how to budget:
Paying fees
Find out about advanced payments, instalment plan options and how to make payments securely to the University:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
Additional Costs
Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our library, support from our expert Employability team, and free use of the IT equipment across our campuses.
Library books
Most study modules will recommend one or more core text books, which most students choose to purchase. Book costs vary and further information is available in the University’s bookshop. Our libraries provide a good supply of essential text books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think! There may also be a supply of second-hand books available for purchase from previous year students.
Field trips
All essential field trip costs will be included in your course fees. There may be the opportunity to take part in optional field trips, which do incur additional costs.
Placement
Whilst on placement students will be expected to pay for accommodation, travel and living costs.
Print and copy costs
The University allocates an annual printing and copying allowance of £20 depending on the course you are studying. For more details about costs for additional print and copying required over and above the annual allowance please see the Printing, photocopying and scanning information on the Library website.
How to apply
This course is popular. We recommend applying as soon as you are able as we may close the course if it is full.
Ready to join us? Apply through our NTU Applicant Portal.
- Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
- Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
- Track the progress of your application – you can do this by logging into the Application Portal.
- Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
- Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
- Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.
Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.
If you need some help in writing your application you can view our handy tips.
Good luck with your application!
This course is popular. We recommend applying as soon as you are able as we may close the course if it is full.
Apply online through our NTU applicant portal.
Application advice
Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example. After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.
Writing your personal statement
Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:
Would you like some advice on your study plans?
Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.
- Complete this simple form to keep in touch with the International Office.
The University's commitment to delivering the educational services advertised.