Skip to content

CIM Level 4 Certificate in Professional Digital Marketing Non-NTU Award

  • Level(s) of Study: Postgraduate taught / Professional
  • Start Date(s): September 2023 / January 2024; April 2024
  • Duration: One year part-time
  • Study Mode(s): Part-time
  • Campus: City Campus
  • Entry Requirements:
    More information

Introduction:

Marketing has changed over the past decade and new practices are coming out even faster than before. To keep ahead of the competition and also develop your careers within marketing The Chartered Institute of Marketing (CIM) have developed a range of courses for each skill level to help develop you and your career.

The aim of the CIM Level 4 Certificate in Professional Digital Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

This course is aimed at aspiring marketers who want to gain knowledge and skills to progress within a career of marketing. It is ideal for those working in support roles i.e. marketing assistants or whose current job encompasses elements of marketing.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Digital Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession.

Nottingham Business School have both EQUIS and AACSB accreditation.

  • You will gain a CIM Level 4 Certificate in Professional Digital Marketing - a highly sought out qualification by employers - upon completion of the course.
  • NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Strategy and the Digital Marketing modules.

Course accreditation

  • EQUIS logo

What you’ll study

This course begins in September 2023.

Successful completion of three modules will lead to the CIM Certificate in Professional Digital Marketing. Each module can be registered for separately and studied as a distinct, standalone award in that subject.

To take a qualification, you'll need to join CIM first. As a member of CIM, you will have access to a range of benefits and resources that can support your studies and professional marketing career. If you are already a member, just apply for your chosen qualification.

Accredited Degree

Through the CIM's Accredited Degree programme, you may qualify for exemptions from this course. Take a look at the CIM website to see if you are eligible.

Applied Marketing (September start)

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: The Marketing Concept

  • Understand the contribution of marketing to the organisation (15%).
  • Know what influences customer behaviour across a range of contexts (15%).

Unit 2: Analysis and Insight

  • Understand the factors and trends in the marketing environment and how they affect marketing (15%).
  • Know a range of options for gathering relevant marketing information (15%).

Unit 3: Marketing Mix

  • Understand the application of the marketing mix within different marketing contexts (20%).
  • Know how to apply and adapt the marketing mix to satisfy customer needs and business goals (20%).

Planning Campaigns (January start)

This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Campaign Process

  • Understand the process of planning a campaign (15%)
  • Know how to undertake an internal and external situational analysis (15%)

Unit 2: Planning Campaigns in Action

  • Know how to develop a successful campaign plan (30%)
  • Understand how to implement a plan in practice (20%)

Unit 3: Campaign Success

  • Understand the principles of monitoring a marketing campaign (10%)
  • Know how to undertake a post campaign evaluation (10%)

Digital Marketing Techniques (April start)

This module is about appreciating the importance of the ever-evolving digital landscape. You will develop skills to improve digital marketing effectiveness and understand the nature of the challenges and opportunities within the digital environment and outlines the skills and tools required to support and enhance marketing activities. You will also use a range of tools to plan how to enhance an organisation's effectiveness in the digital age.

Module structure

Three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria (weighting indicated in brackets). By the end of this module you should be able to:

Unit 1: Digital Techniques

  • Understand digital marketing tools and techniques (15%).
  • Assess different applications of digital marketing (15%).

Unit 2: Digital Enhancement

  • Know how to integrate digital and offline marketing (15%).
  • Understand approaches to enhancing stakeholder engagement (20%).

Unit 3: Digital Management

  • Know how to develop a digital marketing plan (20%).
  • Apply and adapt digital marketing analysis (15%).

Don’t just take our word for it, hear from our students themselves

Student Profiles

How you’re taught

Study methods and assessment

A variety of assessment methods are used for the CIM Level 4 Certificate in Professional Digital Marketing. These differ across modules and can include examinations, written assignments and practical portfolio submission. Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs.

The main focus is on blended learning with supported online documents.

Attendance

You will be required to attend an afternoon and evening session from 2 pm till 4 pm and then 4.30 pm till 6.30 pm on alternate Wednesdays throughout the course. There are two Saturday workshop sessions.

Staff Profiles

Clive Whysall

Senior Lecturer

Nottingham Business School

Clive is Course Leader on the Digital Marketer (integrated) Degree Apprenticeship (DMDA) and Assistant Course Leader and Module Leader on The Chartered Institute of Marketing (CIM) portfolios. He has over…

Careers and employability

This course does not currently offer placements, but the course assignments are based on real-world issues.

Applicants must therefore be in employment, or be able to gain access to an organisation upon which to base assignments. You will need permission from the organisation to use their data during your course.

Career development

In an increasingly crowded workplace, the practical nature of this course will help to differentiate you from other applicants, and will indicate to employers that you're serious about marketing. This course will help demonstrate that you've got the skills and techniques needed to devise and execute tactical marketing activities.

Students from this course have gone onto roles such as marketing executive and marketing officer.

Accreditation

You will gain a CIM Level 4 Certificate in Professional Digital Marketing - a highly sought out qualification by employers - upon completion of the course.

To develop your skills further you can apply to do the CIM Level 6 Diploma in Professional Digital Marketing which is also offered at Nottingham Business School.

NTU has been awarded a commendation for the excellent standard of results achieved in the Digital Strategy and the Digital Marketing modules.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Campus and facilities

Nottingham Business School's professional approach to management education is supported by a suite of state-of-the-art teaching rooms and the latest in communication and information technology. The School provides a high-quality management learning environment, designed to encourage creative thinking about real-world issues.

Dryden Centre

A short walk from the Newton building and Boots library, the Dryden Centre facilitates on-campus teaching for Nottingham Business School’s postgraduate and executive education courses. Benefit from the newly built NTU Dryden Enterprise Centre next door that provides dedicated support for entrepreneurs, start-ups, small and medium-sized enterprises.

Entry requirements

You will need one of the following:

  • Honours degree; or
  • CIM Level 3 Introductory Certificate in Marketing; or
  • NVQ Marketing Level 3; or
  • NVQ Level 4 in any subject.
  • Applicants with non-standard entry qualifications will be considered on an individual basis.

Other requirements:

  • Academic reference

Unfortunately, we cannot accept International students onto this course. As a part-time course we are unable to accept applications from students that require a Student Route visa.

Fees and funding

The tuition fees below are the fees for courses starting between September 2022 - August 2023. Fees are subject to annual review and will be confirmed in due course for 2023/24 entry.

Home fees for start dates between September 2022 - August 2023

Study route

Home fees

One year (full-time)

£1,980

Cost per module£660 per module

For details on course fees and any funding available please visit our fees and funding page for further information and any additional support.

Additional costs (these costs are set by the CIM and are subject to change).

You will need to register with CIM prior to taking this course and their membership fee is £65.

The assessments cost £150 per module.

How to apply

Ready to join us? Apply through our NTU Applicant Portal.

Make sure you check the entry requirements above carefully before you do. Please contact the course administrator Susana Temple for any enquiries about the course or your application.

Ready to join us? Apply through our NTU Applicant Portal.

Make sure you check the entry requirements above carefully before you do. Please contact the course administrator Susana Temple for any enquiries about the course or your application.

More from Nottingham Business School