To identify and codify innovative business models. To formulate competitive strategies utilising value chain needs.
Develop a framework of commonly understood set of business models archetypes, patterns and visualisations of possible combinations. Provide clarity for managers regarding ‘what’ key stakeholders’ expectations are and ‘which set’ of expectations should be prioritised for future scenarios.
An applicant for admission to read for a PhD should normally hold a first or upper second class honours degree of a UK university or an equivalent qualification, or a lower second class honours degree with a Master's degree at Merit level of a UK university or an equivalent qualification.
International students will also need to meet the English language requirements - IELTS 6.5 (with minimum sub-scores of 6.0). Applicants who have taken a higher degree at a UK university are normally exempt from the English language requirements. A research proposal (between 1,000 and a maximum of 2,000 words) must be submitted as part of the application.
For more information please visit the NTU Doctoral School – Research Degrees webpages.
Fees and funding
This is a self-funded PhD opportunity.
Guidance and support
Find out about guidance and support for PhD students.