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Taking a picture in front of Robin Hood

Marketing Tourism in Times and Places

  • School: Nottingham Business School
  • Starting: 2021
  • Funding: UK student / EU student (non-UK) / International student (non-EU) / Self-funded


Many parts of the world experience serious socio-political conflicts, including violent retaliations in Lebanon, neighboring Israel and Palestinian Territories, terrorist attacks in Algeria and Tunisia, armed skirmishes at the border between Armenia-Azerbaijan, and in Nepal, amongst others. Yet, despite such turmoil, people travel and are active consumers in these regions. Thus, the need for ethical marketing and consumer behavior, as well as safe and sustainable travel are ever more pressing.

In many cases, international tourist arrivals increased in 2018: in Israel by 14.1%, Lebanon by 5.8%, Palestine by 20.5%, Tunisia by 17.7%, Azerbaijan by 10.5%, and in Nepal by 24.8%. Tourism destinations in emerging economies – usually located in regions of active socio-political turmoil – currently welcome 597 million international tourists annually, forecasted to increase to 1,037 million by 2030, according to the United Nations World Tourism Organisation (UNWTO, 2019). This is a recent, yet rapidly developing phenomenon, and in-depth knowledge of crisis preparedness and communications for increased resilience in tourism in areas of active socio-political turmoil is urgently needed to understand such a fast and resilient growing pace.

Doctoral candidates are expected to work with the Principal Investigator as Director of Studies in this wider research agenda, and will be supported to break new ground analysing this challenging phenomenon from marketing, management and socio-cultural perspectives. The focus is on the emotional dynamics experienced by consumers such as tourists and local tourism sector stakeholders in areas in turmoil adopting a multi-sited transnational ethnographic approach. The Principal Investigator conducts research in countries such Jordan, Israel, and Palestinian Territories as they share geo-political connections and disconnections linked to on-going turmoil and still welcome increasing numbers of international visitors. Other colleagues affiliated with this wider project examine (1) affective consumer behavior in mountaineering tourism in Nepal and Pakistan; (2) affective financial decision-making in times of turmoil focusing on street food investors in the UK; (3) socio-spatial complexity in times of turmoil in the Netherlands; (4) affective tourism in places of death and disaster. Please see below a selection of published work associated with this project.

When concluded, this wider project will be able to make policy recommendations to inform marketing of tourism, tourism planning and development in turmoil places in culturally sustainable ways, especially in connection to crisis preparedness and communications for increased resilience for consumers.

Academically, the project will synthesize findings to deliver theoretical and methodological innovations, and to advance a critical marketing and consumer behavior theory in tourism and emotions in turmoil places, along with novel methodological perspectives on multi-sited transnational tourism ethnography. This project will reshape consumer behavior and tourism studies, will have profound impact on marketing, cultural studies and cultural geography, and incite further research in tourism in turmoil places especially connected to research and advocacy on travel facilitation.

More details can also be found here


Professor Dorina-Maria Buda

Entry qualifications

An applicant for admission to read for a PhD should normally hold a first or upper second class honours degree of a UK university or an equivalent qualification, or a lower second class honours degree with a Master's degree at Merit level of a UK university or an equivalent qualification.

International students will also need to meet the English language requirements - IELTS 6.5 (with minimum sub-scores of 6.0). Applicants who have taken a higher degree at a UK university are normally exempt from the English language requirements. A research proposal (between 1,000 and a maximum of 2,000 words) must be submitted as part of the application.

For more information please visit the NTU Doctoral School – Research Degrees webpages.

How to apply

Applications are accepted all year round.

Please visit our how to apply page for a step-by-step guide and make an application.

Fees and funding

This is a self-funded PhD opportunity.

Guidance and support

Further information on guidance and support can be found on this page.

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Dorina-Maria Buda