Identify exploitation opportunities comparing new venture propositions between people living and working in Positive Energy Districts (PEDs) and those that do not, by considering differences in energy consumption, its antecedent decision-making factors and behaviour change over time.
Trigger change in PED citizens and user energy consumption behaviours through technology (e.g., via habit changes through the opening of “windows of change”), the spread of shared economy, and/or social influences (e.g., normative group influences) in the PED environment. Explore opportunities for energy providers to tap into new expectations and behaviours differentiating their business models designing.
Verplanken, B. and Wood, W. (2006). Interventions to break and create consumer habits. Journal of Public Policy & Marketing, 25(1), 90-103.
Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429-434.
An applicant for admission to read for a PhD should normally hold a first or upper second class honours degree of a UK university or an equivalent qualification, or a lower second class honours degree with a Master's degree at Merit level of a UK university or an equivalent qualification.
International students will also need to meet the English language requirements - IELTS 6.5 (with minimum sub-scores of 6.0). Applicants who have taken a higher degree at a UK university are normally exempt from the English language requirements. A research proposal (between 1,000 and a maximum of 2,000 words) must be submitted as part of the application.
For more information please visit the NTU Doctoral School – Research Degrees webpages.
Fees and funding
This is a self-funded PhD opportunity.
Guidance and support
Find out about guidance and support for PhD students.