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Shifting non ethical behaviour, norms, stereotypical reasoning and misperceptions

  • School: Nottingham Business School
  • Study mode(s): Full-time / Part-time
  • Starting: 2022
  • Funding: UK student / EU student (non-UK) / International student (non-EU) / Fully-funded


NTU's Fully-funded PhD Studentship Scheme 2022

Project ID: NBS3

In the last few years social scientists have developed a new understanding of the effects of social and behavioural factors on seizing opportunities and improving well-being. However, there is scant evidence regarding the determinants of those factors and their role in perpetuating inequalities and educational achievements. This project will draw upon expertise from sociology, psychology, economics and computer science to study in an interdisciplinary way how behavioural factors, inequalities and digital technologies interact and raise new barriers or bring down existing ones to social progress. This project will measure prejudice, misperception, and discrimination, while offering validated interventions to raise trust, wellbeing, and a better understanding of each other in society. (mis)behaviour, e.g. engaging in corruption, bullying, discrimination, will be shifted, utilising tool sets from behavioural economics. Participants will engage in scenarios in which interactions with others (trust, fairness, cooperation, investments, use of technology) and emotions, personality traits and abilities control for the outcomes, will be measured.

The project will closely look how identities, via stereotyping and discrimination, affect aspirations, trust and cooperation. Secondly, it investigates how environmental and societal factors, e.g. class and group identity, affect patience, reciprocity and cognitive sophistication. It also looks into how these factors may perpetuate inequalities in educational outcomes, financial markets and investments, labour market earnings and life outcomes (e.g. interactions with the justice system, trading platforms).

Potential PhD students will work closely with the team. Knowledge about behavioural and experimental economics will help the candidates.

If you have any queries or want to discuss anything prior to your submission, please email the NBS PhD Programme Director and Course Leader, Dr. Ishan Jalan or NBS Associate Dean for Research, Prof. Alistair Bruce. We look forward to receiving your proposals

School strategic research priority

This research project aligns with the Centre for Behavioural Science.


Entry qualifications

For the eligibility criteria, visit our studentship application page.

How to apply

For guidance and to make an application, please visit our studentship application page. The application deadline is Friday 14 January 2022.

Fees and funding

This is part of NTU's 2022 fully-funded PhD Studentship Scheme.

Guidance and support

Download our full applicant guidance notes for more information.

Still need help?

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