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International Business, Strategy and Decisions Research Group

Unit(s) of assessment: Business and Management Studies

School: Nottingham Business School


The International Business, Strategy and Decisions Research Group focuses on international business topics such as Multinational, Small-and Medium sized enterprises and transnational entrepreneurs in Emerging Markets. The group investigates strategies and decision making across organisations and cultures, as well in the context of migration. Market entry strategies and foreign direct investment from and to emerging markets are analysed from various angles.

The investigations comprise quantitative and qualitative research as well as formal modelling and experiments to align with the phenomenon of interest and the research questions.

The members of the group are successful in funding with grants from major research bodies and in publishing in leading journals such as the Journal of International Business Studies, Journal of Management, Journal of Management Studies, Organization Science, Organization Studies, Journal of Business Research, International Business Review, Journal of Development Studies among many others.

Prof. Ursula F. Ott successfully moved her Centre for Experimental Research in International Business (CERIB) from London to Nottingham and has set up the new IBSD Research Group to investigate international organisations and investment, cultural adaptation and migration. Market entry strategies and foreign direct investment from and to emerging markets (especially China and African countries) are analysed from various angles.

Topic Streams

Emerging markets

  • Organisations (EMNEs, SMEs, ENT)
  • Finance - Investments
  • Entry Modes

Culture and Migration

  • Cultural Values
  • Cultural Adaptation
  • Migration

Strategy and Decisions

  • Strategies in International Business
  • Decision making across organisations and cultures

From a research methodology perspective, the investigations use quantitative and qualitative methods to align with the research questions. We also use experimental research design and fuzzy set Qualitative Comparative Analysis (fsQCA) as innovative approaches to analyse phenomena of interests.

The IBSD Research Group is offering a PhD in International Business, Strategy and Decision-making and is looking forward to supervising excellent students. The Doctoral Training comprises quantitative and qualitative methods on an introductory and advanced level. Additionally, electives aligned to the research topics of the IBSD research group are offered in seminars, workshops and symposia. The international element is addressed by combining supervision, course attendance or data collection with our partner universities

IPhD in International Business Strategy and Decisions - Methodology


Research Design - November

Methodology 1

Introduction to Qualitative and Quantitative Research - December

Advanced Methodology

Advanced Methods: Qualitative and Quantitative - May

PhD Studentships

We’re offering fully-funded PhD studentships aligned with our research centres and groups for UK, EU or International students. Find out more about our PhD studentships.

Find out more about our PhD Research Degrees including current PhD Projects.


Industry Collaborator and Partner Universities

Companies from various industries and backgrounds such as:

Pharmaceutical industry, Cross-cultural Training and International Negotiations companies.

Related staff

Head of the Research Group - Professor Ursula F. Ott, contact via email.

(in alphabetical order)

Emerging Markets

  • Dr. Olu Aluko (Emerging Markets, Migration, Entrepreneurship, Nigeria)
  • Dr. Maria De Avillez (Emerging Markets, Market Entry)
  • Anh Luong (Emerging Markets, Market Entry, ASEAN countries)
  • Dr. Juliana Siwali (Emerging Market, Microfinance, Zambia)
  • Dr. Ugbede Umoru (Subsaharan Africa, FDIs, Telecom Industry)
  • Dr. Jelena Vukocevic (Chinese FDIs, Emerging Markets)
  • Dr. Michael Zhang (Emerging Markets, Trust Building, China

Culture and Migration

Strategy and Decisions

Other Affiliated Core Members:

Visiting Members and Scholars:

  • Dr. Ana Romero-Martinez (Complutense University of Madrid) – February 2019 - July 2019
  • Dr. Lisa Siebers (University of Edinburgh) – September 2019



ALUKO, O., and MSWAKA, W. 2018. Transnational Diaspora Entrepreneurship: Do Local Social Networks in Home Country Matter? In African Diaspora Direct Investment (pp. 145-161). Palgrave Macmillan, Cham, Switzerland: Palgrave Macmillan.

AWOJIDE, O., HODGKINSON, I.R. and RAVISHANKAR, M.N., 2018. Managerial ambidexterity and the cultural toolkit in project delivery. International Journal of Project Management, 36 (8), pp. 1019-1033. ISSN 0263-7863

GUTIERREZ-HUERTER O, G., MOON, J., GOLD, S. and CHAPPLE, W., 2019. Micro-processes of translation in the transfer of practices from MNE headquarters to foreign subsidiaries: the role of subsidiary translators. Journal of International Business Studies. ISSN 0047-2506


FURLOTTI, M. and SODA, G., 2018. Fit for the task: complementarity, asymmetry, and partner selection in alliances. Organization Science. ISSN 1047-7039

OTT, U.F. and GHAURI, P.N., 2018. Brexit negotiations: from negotiation space to agreement zones. Journal of International Business Studies. ISSN 0047-2506

PALERMO.O.A., CARNAZ, A.C. and DUARTE, H., 2018. Favouritism: exploring the 'uncontrolled' spaces of the leadership experience. Leadership. ISSN 1742-7150

HACK-POLAY, D. and SIWALE, J., 2018. African diaspora direct investment: establishing the economic and socio-cultural rationale. Palgrave studies of entrepreneurship in Africa . Cham, Switzerland: Palgrave Macmillan. ISBN 9783319720470

ZHANG, M., 2018. Trust building and boundary spanning in cross-border management. Routledge studies in trust research. Abingdon: Routledge.ISBN 9780415347563