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Matthew Shapley

Research Assistant

School of Architecture Design and the Built Environment

Staff Group(s)


Matt Shapley MSc is a Research Assistant in product design.

Working within the Centre for Industrial Energy, Materials and Products, he advises colleagues on survey methodology and statistical analysis, and assists in data collection and administration.

Career overview

Matt joined the Centre for Industrial Energy, Materials and Products (CIEMAP) in January 2017, and also guest lectures in Quantitative Methods on Nottingham Trent’s Quantity Surveying MSc course. He has an MSc in ‘Survey Methods for Social Research’ from the University of Essex and, prior to this, he graduated from the University of Nottingham with a BA in Politics.

Between degrees, he worked as a Face to Face Interviewer. Matt has also interned at Ipsos MORI and at NatCen, where he focused on questionnaire design and testing, with a particular focus on cognitive interviewing.

Research areas

In his undergraduate degree, Matt covered a wide range of topics from American Politics to Political Philosophy. His dissertation investigated the effects of biased newspaper articles on UK attitudes toward the EU and found that people’s opinions can be moderately changed toward the framing of an article.

For his postgraduate dissertation, Matt worked with NatCen Social Research to develop a new, online cognitive interviewing method to test the efficacy of survey questions. He will be presenting the research European Survey Research Association (ESRA) Conference in Lisbon this July.

External activity

Matt will be presenting research into ‘Online Cognitive Interviewing’ at the European Survey Research Association (ESRA) Conference in Lisbon. This will be in partnership with the National Centre for Social Research (NatCen), the University of Essex, and Nottingham Trent University.

Press expertise

Survey Methodology