Daniel James Easters

Daniel Easters

Lecturer/Senior Lecturer

School of Art & Design


Daniel Easters is a Senior Lecturer in Fashion Management, Marketing and Communication. Currently at NTU Daniel teaches first year Fashion Management and is the module leader for the second year Research Project on the undergraduate programme of BA ( Hons) Fashion Management. Furthermore, he teaches Research Methods on the postgraduate programme of MA International Fashion Business and also supervises Masters by Research and PhD projects.

Accompanying his teaching commitments Daniel is a proactive member of the School of Art & Design team, regularly getting involved with various strategy groups such as the eLearning Guide and Internationalisation Project. As a research professional, Daniel is part of the Advanced Textiles Research Group and the Fashion Marketing Research area that is found here within NTU's thriving research community.

Daniel has strong links with commercial ventures and works independently and collaboratively on developing forward thinking research projects to help enhance global fashion and textile industry futures; consequently Daniel attends and presents at international conferences around the world.

Daniel is interested in supervising PhD students, if you are interested please select the Research tab to see more information about his research field.

Career overview

Previous to becoming an academic professional, Daniel's industrial career was within the fashion sector and was spent for the most part in Shanghai, China, whereby he undertook roles for NEXT Souring Ltd. in their Shanghai office as a Menswear Product Developer and he also worked for The Shanghai Yintai Garment Company as a Knitwear Product Developer. Concurrently whilst in China, Daniel exhibited design work at The Museum of Contemporary Art ( MoCA) Shanghai.

In addition to Daniel's global employment he also worked in the UK for Stead & Simpson Ltd. as a Menswear Footwear Buyer before finally embarking on a vocation in higher education in 2008. Daniel's academic career started within the Manchester Metropolitan University ( Hollings Faculty) as a Senior Lecturer in Fashion Technology; after he was awarded a PhD studentship by the Manchester Institute in Art & Design (MIRIAD).

Research areas

Daniel is currently research active and works on a variety of projects; he is a member of the Advanced Textile Research Group here at NTU and also progresses his own research endeavours.

Daniel is looking for collaborating partners to expand on a commercially viable technical sportswear product development project. He is also working on The PACTUM Model, which aims to help enhance supply-chain efficiencies and give business leaders an alternative method of further analysis of product development processes.

He is currently recruiting PhD research students to progress The PACTUM Model’s data collection and computer viability avenues; plus he is looking for international PhD research applicants for the following research area:

"Social Uniforms: Demographic prejudice and the perceptions of individual fashion and style choices".

Please contact the Graduate School for further information.

External activity

Daniel is a member of:

  • The Textile Institute

Sponsors and collaborators

  • The Museum of Contemporary Art, Shanghai, China
  • Leicester University
  • The Manchester Metropolitan University
  • Birmingham City University
  • Southampton Solent University
  • East Midlands NHS Trust
  • The Pentland Group Plc
  • Next Plc
  • Tesco Plc


Easters D.J., (2014). The PACTUM model: Product analysis of cost and time using mathematics, International Journal of Modelling, Simulation, and Scientific Computing?Vol. 5, Suppl. 1 (2014) 1441004 (20 pages) World Scientific Publishing Company; DOI: 10.1142/S1793962314410049

Easters D.J., (2013). Mathematical supply-chain modelling: Product analysis of cost and time, 2nd International Conference on Mathematical Modeling in Physical Sciences 2013 IOP Publishing Journal of Physics: Conference Series 490 (2014) 012041; DOI: 10.1088/1742-6596/490/1/012041; IP Address: 152.71.77

Easters D.J., (2012). Global communication Part 1: the use of apparel CAD technology, The International Journal of Fashion Design, Technology & Education, Volume 5, Issue 1, pp. 45-54

Easters D.J., (2012). Global communication Part 2: the use of apparel PDM technology, The International Journal of Fashion Design, Technology & Education (ISSN 1754-3266)

Easters D.J., (2011). 4 Certificates of Registration of Design – Measurement Ruler's, UK Intellectual Property Office: Electronic Designs Journal 6398. International Design Classification LOC (07) C1. 10-04 (Design Registration Numbers: 4022572 / 73 / 74 / 75).

See all of Daniel Easters's publications...

Press expertise

  • Fashion
  • Men's fashion
  • Trends
  • Purchasing
  • Marketing
  • Supply-chain management
  • International fashion business