Si is a Senior Lecturer on the BA (Hons) Fashion Communication and Promotion course within the School of Art & Design.
He is a module leader with particular interest in brand development and digital communication. He works with NTU and business to develop collaborations between staff, students and industry to deliver new experiences and greater expertise.
Previous roles have included:
Managing Director - Sarah Arnett Ltd. A womenswear designer label selling in over 100 stores worldwide including Harvey Nichols and Liberty – winner of UK Fashion export Award in 2007
Managing Director – Mind’s Eye Communications Lt. A marketing communications company working brands such as Nike, Coca Cola and Canon.
Chairman of Creative Brighton
Writing for The Guardian, Vogue, BA Business Life and Drapers
Si's research interest lies in the creative process.
- The creative process
- Brand marketing