Steven Strachan

Steven Strachan

Deputy Dean

School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

Senior Lecturer in Fashion Management and Marketing

Steven is a final year tutor and teaches Strategic Fashion Management and Marketing on the final year of the BA (Hons) Fashion and Textile Management programme, along with dissertation supervision of undergraduate / postgraduate students.

Recent teaching interests include Digital Marketing, from strategy to effective tactics being used by SME’s and large corporations.

Research areas

Fashion Marketing, Management and Communication

Digital Marketing:

  • Strategy and integration
  • Traffic tactics
  • Pre-selling and conversion tactics
  • Developing on-going customer relationships

The research mainly concentrates on useful tactics for SME’s who have time / money limitations and need to implement an effective strategy for their business.

Information for prospective research students

Digital Marketing strategy and effective tactics for small business.

Sponsors and collaborators

1999 – 2003: Short courses and consultancies for UK retailers and their suppliers including:

  • Marks and Spencer
  • George at ASDA
  • Pentland
  • House of Fraser
  • Matalan.

Press expertise

  • Automation of digital marketing for small business
  • Fashion manufacturing
  • Supply chain management.