Senior Lecturer in Fashion Management and Marketing
Steven is a final year tutor and teaches Strategic Fashion Management and Marketing on the final year of the BA (Hons) Fashion and Textile Management programme, along with dissertation supervision of undergraduate / postgraduate students.
Recent teaching interests include Digital Marketing, from strategy to effective tactics being used by SME’s and large corporations.
Fashion Marketing, Management and Communication
- Strategy and integration
- Traffic tactics
- Pre-selling and conversion tactics
- Developing on-going customer relationships
The research mainly concentrates on useful tactics for SME’s who have time / money limitations and need to implement an effective strategy for their business.
Information for prospective research students
Digital Marketing strategy and effective tactics for small business.
Sponsors and collaborators
1999 – 2003: Short courses and consultancies for UK retailers and their suppliers including:
- Marks and Spencer
- George at ASDA
- House of Fraser
- Automation of digital marketing for small business
- Fashion manufacturing
- Supply chain management.