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Suzanne Winfield

Lecturer/Senior Lecturer

School of Art & Design

Staff Group(s)
Fashion marketing, management and communication

Role

As well as being a Senior Lecturer on Fashion Marketing and Branding teaching a range of undergraduate modules Suzanne is also a lead Personal Tutor for Year 1 students.

Career overview

Prior to working in HE Suzanne had extensive experience of teaching in FE.

She also worked as a Coach and Mentor and Creative Agent for Creative Partnerships, facilitating creative practice to support the success of teachers and students in a variety of arts collaborations.

As well as a Qualification as a Personal Performance Coach from The Coaching Academy Suzanne also has a IAPT qualification in Psychological Wellbeing.

Research areas

Suzanne is research active and is particularly interested in the relationship between fashion and identity. She has published a chapter. examining the role of social media in fashion marketing on the body image of young women and is keen to further explore the influence of body positivity in marketing. She has also co – authored a chapter on the growing commercialisation and issues this poses for authenticity with regard to vintage fashion.

Publications

Kent, A.M., Winfield, S. and Shi, C., 2018. Commercialisation and the authenticity of vintage fashion. In: D. Ryding, C. Henninger and M. Blazquez Cano, eds., Vintage luxury fashion: exploring the rise of the second-hand clothing trade. Palgrave advances in luxury. Basingstoke: Palgrave Macmillan.

See all of Suzanne Winfield's publications...