Yuri Siregar

Yuri Siregar

Lecturer/Senior Lecturer

School of Art & Design

Staff Group(s)
Academic Division Fashion marketing, management and communication


Dr Yuri Siregar is a Lecturer in Fashion Marketing Communications in FMMC, the School of Art & Design. He teaches fashion marketing, fashion communications and advanced research methods.

Yuri has presented at international conferences, such as the British Academy of Management, International Foundation of Fashion Technology Institutes, Academy of Marketing Science, Colloquium on European Research in Retailing, Global Fashion Management, and Oxford Retail Futures. His work has been published in academic journals, proceedings and books.

Career overview

Dr Yuri Siregar brings a wealth of experience from his career in advertising and marketing. He worked in advertising for more than a decade, with his last position being a creative director at a multinational advertising agency. He has collaborated with various clients and brands.

Research areas

Yuri’s research interests centre on the evaluation of people’s interaction with digital and physical fashion experiences.

  • Fashion  experiences
  • Interactive technology in fashion stores
  • Dynamic atmospherics
  • Qualitative and quantitative research

External activity

  • Member of NTU Fashion Marketing and Communication research group
  • Member of British Academy of Management
  • Member of FMCd


Y Siregar, A Kent
2019 Global Fashion Management Conference in Paris, 366-371
Consumer experience of interactive technology in fashion stores
Y Siregar, AM Kent
International Journal of Retail & Distribution Management
Interactive Screens as Dynamic Atmospherics of Fashion Stores
Y Siregar, A Kent
Proceedings of the Colloquium on European Research in Retailing (CERR) 2018. ISBN: 978-1-84469-034-3
The dimensions of fashion interaction experience
Y Siregar

2017 Global Fashion Management Conference in Vienna, University of Vienna, 6-9 July 2017


Exploring Fashion Stores' Interactive Technology

Y Siregar, A Kent
Oxford Retail Futures Conference 2017 Proceedings
Experiencing brands on mobile augmented reality
SW Chang, YH Siregar
Rediscovering the Essentiality of Marketing, 195-196, Springer

Course(s) I teach on

  • Postgraduate taught | Full-time / Part-time (day) | 2019


  • Postgraduate taught | Full-time / Part-time (day) | 2019


  • Postgraduate taught | Full-time / Part-time (day) | 2019