Yvonne Trew


Staff Group(s)
Fashion marketing, management and communication


Lecturer/Senior Lecturer

As a Masters Framework Programme Leader and Principle Lecturer responsible for the management of MA Fashion Futures cluster Fashion Marketing & Communication and Fashion Business Futures Yvonne's role is to manage a diverse group of internal and external supervisors and the student experience.

Yvonne is responsible for the management and delivery of recruitment, curriculum design, content and organisation, examination and assessment,live external projects, master classes, international study visits, work based learning opportunities, employability and given the percentage of students studying in a second language, internationalisation of the curriculum.

A special aspect of Yvonne's role is to develop and manage cross disciplinary masters projects that are collaborations with external institutions, industry and are student led. Including:- The Cultural Olympiad, Mode Museum (MoMu) Antwerp, Belgium, Nottingham Contemporary, Nottingham Castle Museum & Gallery,Robert Violette Publisher, Paul Smith, Dance4, Joules and Li Edelkoort's Trend Union Paris.

Yvonne leads the MaModeInc publication that is managed by MA Fashion Futures students and published for the end of masters Expo.

Career overview

  • 2006 - present - Nottingham Trent University
    Programme Leader MA Fashion Futures, Principle Lecturer:- MA Fashion Marketing & Communication and MA Fashion Business Futures in total.
  • 1998 - 2006 - Nottingham Trent University
    Programme Leader & Senior Lecturer: BA (Hons) Fashion Marketing & Communication (300 students)
    Postgraduate Teaching & supervision PGDip/MA Fashion Futures, 3rd year portfolio development BA (Hons) Fashion Design and BA (Hons) Knitwear Design, Curriculum Development, Quality Management & Enhancement group. Live projects with Peclers, Jigsaw, Topshop. Graduate Fashion Week London stand design and management.
  • 1997 - 1998 - Nottingham Trent University
    Part-time Lecturer: BA (Hons) Fashion & Textiles, PGDip/MA Fashion & Textiles Industrial Experience.
  • 1995 - 1998 - Bretton Hall College, University of Leeds
    0.5 Lecturer: BA (Hons) Fashion, MA Design Studies, Fashion Marketing & Promotion.
    Curriculum development, 3rd year portfolio and collection development and Graduate Fashion Week stand design & management.
  • 1995 - 1998 - The University of Huddersfield
    Part-time Lecturer: Marketing and Promotion, BA (Hons) Fashion, Surface Pattern, Interior Design, MA Marketing, Management for Designers.
    Curriculum development, portfolio development
  • 1991 - 1995 - Bournemouth and Poole College of Art and Design
    Full-time Option Leader: Marketing & Promotion, HND Fashion, Sport and Leisurewear with Marketing and Promotion
    Industrial Experience
  • 1991 - Wholesale/export 20th Century design classics in fashion home and garden markets.
  • 1990 - 1995 - Design Museum, Hayward Gallery London UK
    Freelance R & D of new products for museum and gallery retail.
  • 1989 - Charleston Trust (home of the Bloomsbury Group), Sussex UK
    Assistant Curator, marketing and R & D of new products for the shop/gallery.
  • 1980 - 1989 - Design and manufacture of fashion garments for the wholesale market. Supplying London & UK independent retailers.
  • 1976 - 1991 - Retail/wholesale/export business selling antique and vintage textiles, clothing and accessories to London, Japan and Holland. Supplier of original costume for opera, stage and screen, UK film industry.
  • 1975 - 1976 - Founder of textile design group Spot On, working in all areas of this discipline.

Research areas

Yvonne's research activity from a pedagogic perspective is focused on Empathy in Postgraduate International Education which involves her collaborating with the School of Art & Design Teaching and Learning Co-ordinator.

Production of Joint Paper for ALDinHE Conference: Queen's University Belfast April 2011
Subject:- "Engaging Students - Engaging Learning"
(with Ruth Coward Teaching & Learning Coordinator & Sara Lewington MA Supervisor)

This workshop was identified by attending peers as new knowledge & development of teaching & learning practices.
Particular attention was/is paid to International Learning and Empathy at post graduate level via the PL and this informs the pedagogic philosophy of MA Fashion Futures.

Co-author of a Fashion History book for a series published by Berg, this is currently in progress.

Within the subject of Fashion Marketing, Communication & Business the successful and continued accummulation of past, present and future knowledge is imperative, one has to be current. Reading, observing, attending trade shows, conferences, exhibitions, lectures, seminars from a breadth and depth of perspectives is an important aspect of Yvonne's research and life.

External activity

Lead academic on a number of externally facing, masters, student centered projects. These projects are collaborative and cross disciplinary working with alumni, current masters students and Dance4 (regional contemporary dance organisation), Nottingham Contemporary and The Djanogly Gallery Nottingham University. Apart from the public and academic audiences who have access to these projects the digital displays and other manifestations of this work appear in the annual MA Expo and are clear and welcome examples of the MA Framework philosophy and the professional standard of the working processes and outcomes.

Continuation of external collaborations where all projects, included individual or teams of Masters students in collaboration with external agencies, is a challenging and engaging experience. It takes them out of their realms of expertise into new areas of discovery. These interventions are designed to enhance student employability, professional development and creativity. Examples are:-

  • Nottingham Castle Museum & Art Gallery, March 2012. Styling Project 2.
    May 2012 MaModeInc Conference Fashioning The East Asian Screen with Gary Needham from Clifton Campus Arts & Humanities.
  • Bonington Gallery, Dance4, MA Framework Student, April 2012. Luan, an interactive and immersive installation interpreting the meaning of Luan through movement, film, photography , textiles, costume & installation.
  • Queens Diamond Jubilee Boat Project, June 2012. Student teams competed to design the decoration of the Nottinghamshire region’s boat to participate in the River Thames celebrations. The winning team of international students were invited to attend the celebrations in London sponsored by Experian
  • Nottingham Contemporary/Dance 4: March 2011. Giving the Eye was premiered at Nottingham Contemporary. Students pitched from across the MA Framework To collaborated with Dance4 in a new performance piece.
  • Dance4 & Choreographer Tom Dale at Djanogly Gallery, University of Nottingham: March 2011
    Further collaborative event again between 3 organisations. Public, masters student and relevant creative industries audience, the result of this was a request for the performance to be part of the Edinburgh Festival programme in 2011
  • Nottingham Contemporary: Strange Dance, Fashion Performance: Sept 2010
    Successful public event at major arts venue including Alumni and new MA students.

Sponsors and collaborators

  • Bonington Gallery
  • Dance4
  • MoMu Mode Museum, Antwerp, Belgium
  • Nottingham Castle Museum & Art Gallery
  • Nottingham Contemporary.


Brochure for Exhibitions:- Styling Project 1 and Styling Project 2

Press expertise

Yvonne is happy to talk on the following subjects:

  • fashion
  • trends and influences
  • styling
  • exhibition and retail concepts and futures
  • empathy
  • working with international students studying in a second language.