I currently have the position of Hourly paid lecturer in the field of marketing and deliver lectures for the modules of Principles of marketing, Marketing management and Research for marketing at Nottingham Business School.
I did my BA in Finance Accounting and Management (University of Nottingham), my Msc in Corporate Strategy and Governance (University of Nottingham) and my Phd with a specialisation in consumer psychology, consumer behaviour and marketing (University of Nottingham). I worked extensively with Experian Plc during my Phd studies and currently teach at Nottingham Trent University
Marketing, Consumer psychology, Consumer behaviour, Interval capturing scales development and their application in Marketing research.
During my PhD studies I was sponsored by Experian Plc.