Gary Harden

Gary Harden

Principal Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Dr Harden is a Principal Lecturer in Marketing and Assistant Head of Department. This involves workload planning, the management and professional development of colleagues and recruitment/selection interviewing. At the same time, he maintains a teaching role in key areas of the departmental course portfolio.

Dr Harden is an experienced lecturer with significant commercial experience who relishes the challenge of exploring the relevance of academic concepts and theory to the real world with his students. In doing so, he always tries to ensure that lectures, seminars and workshops are engaging and exciting. He is a resourceful and indefatigable individual who believes in ‘going the extra mile’ for the students in his charge. He likes to think that his natural enthusiasm and positive attitude will rub off on all those with whom he comes into contact.

Career overview

Dr Harden started working life on the Graduate Training Scheme with the Dixons Stores Group. This led to rapid promotion to store management, followed by a transfer to Head Office and a role within the Marketing function.

After six years with the Dixons Stores group, he took up a lecturing position at Croydon College, where he remained for a further nine years. Much of this time was spent leading the client-specific retail management training programmes. He joined Nottingham Trent University in 1998.

Research areas

Dr Harden’s doctoral research revolved around examining aspects of business-to-business relationships within a higher education context. His current research activity is focussing on the BTEC student experience at university as part of a larger pedagogic research project inspired by the Trent Institute for Learning and Teaching (TILT).

Sponsors and collaborators

Dr Harden is currently collaborating with Judy Taft (Marketing Department) and John Buglear and Lynne Marshall (Management Department).