Judy Taft

Judy Taft

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Judy is Assistant Course Leader for the BA (Hons) Business Management Joint Honours suite of programmes and Senior Lecturer for Personalisation and Experiential Learning.

Current responsibilities include assisting the Course Leader for the BA (Hons) Business Management and Marketing degree in the day-to-day running of the course and working as a member of the Personalisation and Experiential project team. In addition, Module Leader responsibilities include Level 3 Retail Marketing Management, Level ! Principles of Marketing and Level 2 Personal and Professional Development.

Current teaching includes retail marketing and fundamental concepts of marketing. Previous teaching has led to interests in retail sports marketing.

Career overview

Judy's previous teaching and module leadership roles were related to sports marketing, brand management, fundamental concepts of marketing and automative retail qualifications at Loughborough University.

Prior to entering higher education, Judy worked in a number of marketing roles in the UK and Brussels.

Research areas

Judy is currently working on researching the performance, progression and needs of BTEC students studying business degrees at university.

Sponsors and collaborators