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Linda Lee

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Linda Lee is a Senior Lecturer in Marketing. She teaches in multiple modules including Principles of Marketing, Integrated Marketing Communications, Research Project (Marketing), and Leadership & Employability.

Career overview

Linda has over 20 years of marketing leadership and management consulting experience. She has led marketing teams in fast moving consumer goods, not-for-profit, advertising, and tourism, including leading tourism planning for the 2010 Olympic Winter Games. She has developed over 200 strategic marketing plans and led marketing campaigns in Canada and the United States. She has held numerous leadership positions with the American Marketing Association, including at the international board level.

Prior to joining Nottingham Business School in 2017, Linda taught marketing and entrepreneurship subjects at the undergraduate and MBA levels at the Beedie School of Business, Simon Fraser University (Vancouver).

Research areas

Linda is an active researcher and her research interests are in services marketing, group service encounters, and customer-to-customer interaction. She earned her PhD in 2016 from KTH Royal Institute of Technology (Stockholm).

She regularly attends and presents research papers at national and international conferences, including the Academy of Marketing Science and Academy of Marketing. Her research has been supported by the Academy of Marketing Science, the Beedie School of Business and the CPA Innovation Centre at Simon Fraser University.


Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., Rundle-Thiele, Sharyn, Kavoura, Niki, Katsoni, Vicky, and Wegmann, Anna Lena. Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, Vol. 30, No. 2.

Lee, Linda W., McCarthy, Ian P., and Ellis, Debbie (2017). Customer cohort climates: A conceptual model for group service encounters. Academy of Marketing Science Annual Conference, San Diego, California.

Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Rundle-Thiele, Sharyn, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., and Wegmann, Anna Lena, Kavoura, Niki, Katsoni, Vicky (2017). Don’t believe the hype: A grounded exploratory six country wine purchasing study. Journal of Wine Research, Vol. 28, No. 2, pp. 91-104.

Lee, Linda (2016). Customer-to-Customer Roles and Impacts in Service Encounters. PhD thesis. KTH Royal Institute of Technology.

Lee, Linda W. and McCarthy, Ian P. (2015). Service Experiences with Other Customers: A Typology of Customer Cohort Climates. Academy of Marketing Annual Conference, Limerick, Ireland.

Lee, Linda W. (2014). Advice from Creative Consumers: A Study of Online Hotel Reviews. International Journal of Technology Marketing, Vol. 9, No. 1, pp. 53-71.

Stiehler, Beate E. and Lee, Linda W. (2014). Luxury Branding in Emerging Markets. Academy of Marketing Science Annual Conference, Indianapolis, Indiana.

Cunningham, Janice C. and Lee, Linda (2013). Are Health Websites Ready for the Mobile World? A Study of Readability among Traditional and Mobile Websites. Academy of Marketing Science Annual Conference, Monterey, California.

Lee, Linda and Hayes, Denise (2007) Creating a Marketing Plan. Retrieved from (Original work published in Best Practices Tutorials, American Marketing Association

See all of Linda Lee's publications...