Dr. Linda W. Lee is a Senior Lecturer in Marketing. She teaches at the masters level, Contemporary Perspectives in Customer Engagement (module leader) and digital marketing, as well as marketing topics at the undergraduate level. She supervises undergraduate research projects, masters, and PhD students.
Dr. Lee has over 20 years of marketing leadership and management consulting experience and brings an industry perspective to her teaching. She has led marketing teams in fast moving consumer goods, not-for-profit, advertising, and tourism, including leading tourism planning for the 2010 Olympic Winter Games. She has developed over 200 strategic marketing plans and led marketing campaigns in Canada and the United States. She has held numerous leadership positions with the American Marketing Association, including at the international board level.
Prior to joining Nottingham Business School in 2017, Dr. Lee taught marketing and entrepreneurship subjects at the Beedie School of Business, Simon Fraser University (Vancouver).
Dr. Lee’s research interests are in services marketing, customer-to-customer interaction – both online and offline. She earned her PhD in 2016 from KTH Royal Institute of Technology (Stockholm).
Her research has been supported by the Academy of Marketing Science, the Beedie School of Business and the CPA Innovation Centre at Simon Fraser University.
She is interested in supervising doctoral students in the areas of: service contexts including tourism, online brand communities, and human relationships in a digital world.
Lee, Linda W., Hannah, David, McCarthy, Ian P. (2019). Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product and Brand Management.
Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Rundle-Thiele, Sharyn, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., Wegmann, Anna Lena, Kavoura, Niki, Katsoni, Vicky (2017). Don’t believe the hype: A grounded exploratory six country wine purchasing study. Journal of Wine Research, Vol. 28, No. 2, pp. 91-104.
Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., Rundle-Thiele, Sharyn, Kavoura, Niki, Katsoni, Vicky, Wegmann, Anna Lena (2017). Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, Vol. 30, No 2.
Lee, Linda W. (2014). Advice from creative consumers: A study of online hotel reviews. International Journal of Technology Marketing, Vol. 9, No. 1, pp. 53-71.See all of Linda Lee's publications...