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Linda Lee

Linda Lee

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing


Dr. Linda Lee is Senior Lecturer in Marketing. She is Module Leader for Contemporary Perspectives on Customer Engagement at the masters level and teaches at the undergraduate and masters level. She supervises undergraduate research projects, consultancy projects for masters students, and a PhD student.

As a researcher, Linda studies customer-to-customer interaction and services marketing. Recent research includes an examination of how artificial intelligence can be used for content analysis in marketing research, on fake news and company slogans, and on deepfakes using artificial intelligence. Her research has been published or accepted by journals such as European Journal of Marketing and Business Horizons.

Her current projects include:

  • The role of family bonds and close relationships in attachment at work.
  • Exploring value-related perspectives of students over time.
  • Attributing blame in group services.
  • Social media and the rise of deepfakes.

After completing an MBA at Schulich School of Business in Canada, Linda worked largely in Canada in brand management for multinational consumer packaged goods corporation, in senior management for a destination marketing organisation, and in management consulting as managing partner. She has worked with brands and organisations such as the Olympic Games, Molson Coors, Telus, and Scott Paper. She has held board positions, including six years on the Board of Governors of a college (four years as Vice-Chair). She served in multiple leadership positions with the American Marketing Association, including President of the British Columbia Chapter (Canada), President of the Professional Chapters Council (United States), and Member of the international Board of Directors (United States).

She embarked on an academic career after more than 20 years in business, obtaining a PhD from KTH Royal Institute of Technology in Sweden in 2016. She taught at Simon Fraser University in Canada for over four years before joining Nottingham Trent University in 2017.

Career overview

Dr. Lee has over 20 years of marketing leadership and management consulting experience and brings an industry perspective to her teaching. She has led marketing teams in fast moving consumer goods, not-for-profit, advertising, and tourism, including leading tourism planning for the 2010 Olympic Winter Games. She has developed over 200 strategic marketing plans and led marketing campaigns in Canada and the United States. She has held numerous leadership positions with the American Marketing Association, including at the international board level.

Prior to joining Nottingham Business School in 2017, Dr. Lee taught marketing and entrepreneurship subjects at the Beedie School of Business, Simon Fraser University (Vancouver).

Research areas

Dr. Lee’s research interests are in services marketing, customer-to-customer interaction – both online and offline. She earned her PhD in 2016 from KTH Royal Institute of Technology (Stockholm).

Her research has been supported by the Academy of Marketing Science, the Beedie School of Business and the CPA Innovation Centre at Simon Fraser University.

She is interested in supervising doctoral students in the areas of: service contexts including tourism, online brand communities, and human relationships in a digital world.


Lee, Linda W., Hannah, David, McCarthy, Ian P. (2019). Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product and Brand Management.

Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Rundle-Thiele, Sharyn, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., Wegmann, Anna Lena, Kavoura, Niki, Katsoni, Vicky (2017). Don’t believe the hype: A grounded exploratory six country wine purchasing study. Journal of Wine Research, Vol. 28, No. 2, pp. 91-104.

Pelet, Jean-Eric, Lecat, Benoit, Khan, Jashim, Lee, Linda W., Ellis, Debbie, Garry Wolf, Marianne MC., Rundle-Thiele, Sharyn, Kavoura, Niki, Katsoni, Vicky, Wegmann, Anna Lena (2017). Winery website loyalty: the role of sales promotion and service attributes. International Journal of Wine Business Research, Vol. 30, No 2.

Lee, Linda W. (2014). Advice from creative consumers: A study of online hotel reviews. International Journal of Technology Marketing, Vol. 9, No. 1, pp. 53-71.

See all of Linda Lee's publications...