Margaret Grzegorczyk

Margaret Grzegorczyk

Lecturer/Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Dr Grzegorczyk is a Senior Lecturer in the Marketing Division at Nottingham Business School, Nottingham Trent University. Her teaching spans both undergraduate and postgraduate courses and she is also the Module Leader for the International Marketing and Communications. Margaret, who is a CIM member also tutors the CIM professional accreditation courses at the Nottingham Business School.

Career overview

Margaret has 15 year experience as an academic lecturer in undergraduate, postgraduate, PhD and executive marketing programs and a business trainer in advanced marketing business programs accredited by the Chartered Institute of Marketing. For 6 years she was a Director of MSTC - Master in Science and Technology Commercialization program in cooperation with the University of Texas at Austin, USA. She is an expert and consultant to business and academia (Accenture, Polish Agency for Entrepreneurship Development, Lodz Chamber of Industry and Commerce, Technology Transfer Center University of Lodz, Technology Accelerator Lodz). Participant of international projects devoted to the development of innovation (Making Knowledge Work), implementing the idea of ​​Open Innovation (European Collaborative and Open Regional Innovation Strategies - EURIS), implementation of screening models of innovation (Scouting).

In 2008 she received a Ph.D. in Economic Sciences from the University of Lodz, Poland. Her dissertation concerned the economics of customer relationship management.

Research areas

Recent Margaret’s research and publications focus on relationship marketing and innovation marketing, particularly the role of relationships and social capital in technology transfer and commercialization processes. Margaret is interested in the role of marketing in the pre-market stage of developing innovative ideas and turning them into new products. She investigates the influence of relationships, particularly structural, relational and cognitive dimensions of social capital on value creation in university-industry links, mainly technology transfer. Additionally, she is interested in investigating global perspective and the influence of cultural aspects on technology transfer and innovation marketing. Her research interests also include digital marketing, branding on the Internet and customer engagement on social media.

Funded research projects

2016 University of Texas at Austin, USA – Fulbright Senior Research Award. Topic: ‘Relationship marketing in the processes of knowledge transfer and technology commercialization – framework for innovation policy and practice in research and higher education institutions’. Project financed by the Polish-American Fulbright Commission. Nature of participation: author and the main investigator. Funding value: USD 20,550 .

2011-2014 National Science Centre, Warsaw, Poland – Topic: ‘Integration and transfer of knowledge from scientific and research organizations to businesses – analysis of Poland, selected EU countries and USA.’ Project financed by the Polish National Science Center NCN, program OPUS, ref. 2011/01/B/HS4/05200. Nature of participation: co-author and co-investigator. Funding value: PLN 144.815 ( GBP 30.000).

2011 University of Lodz, Poland – Topic: ‘Transfer of knowledge and research results from universities to businesses in Poland’. Project financed by the Department of Marketing, University of Lodz. Nature of participation: co-author and co-investigator. Funding value: PLN 5.000PLN ( GBP 1.000).

2012 University of Lodz, Poland – Topic: ‘Interregional cooperation and information transfer system – analysis of 5 European regions’, EURIS – European Collaborative and Open Regional Innovation Strategies, Component 4, project, co-funded by the INTERREG IV C Programme.” The EURIS partnership was composed of the Navarra Government (Spain), the Stuttgart Region Economic Development Corporation (Germany), Brainport Development NV (The Netherlands), the West Transdanubia Regional Development Agency (Hungary) and Lodzkie Region (Poland). Nature of participation: co-author and co-investigator. Funding value: Total Budget: € 4.130.511,30

2010 University of Lodz, Department of Marketing, Poland – Topic: ‘Official accounts of Polish universities on social networking sites - an analysis of the scale and nature of marketing activity and customer engagement’. Nature of participation: co-author and co-investigator. Funding value: PLN 5.000PLN (GBP 1.000)

2008 “Economics of Customer Relationship Management”. Project financed by the Department of Marketing, University of Lodz. Nature of participation: author and researcher. Funding value: PLN 5.000 (GBP 1.000 )

Publications

  • Grzegorczyk, Malgorzata. “Building relationships in the processes of commercialization of science innovation.” Marketing i Rynek (8). 2014. 249-252. Electronic version.
  • Grzegorczyk, Malgorzata. “Cooperation between higher education institutions and business in the process of knowledge transfer and technology commercialization – the case of University of Texas Health Science Centers.” International cases on innovation, knowledge and technology transfer. Ed. Dariusz Trzmielak and David Gibson. University of Lodz Press, 2014. Print.
  • Grzegorczyk, Malgorzata. “Knowledge and technology transfer from academia to business – determinants of cooperation between entrepreneurs and scientists.” Handel Wewnętrzny (5), 2014. 294-306. Print.
  • Grzegorczyk, Malgorzata and Dariusz Trzmielak. “Knowledge and technology transfer from university to business – determinants of cooperation between entrepreneurs and scientists.” Internal Trade (5)., Institute of Market Research, Consumption and Demand, 2014. 294- 306. Print.
  • Grzegorczyk, Malgorzata. “Types of relationships and risks occurring in models of knowledge transfer and commercialization of academic innovation - examples of universities from different countries.” Marketing w obliczu nowych wyzwań rynkowych. Ed. Wojciech Grzegorczyk. University of Lodz Press, 2013. 201-212. Print.
  • Grzegorczyk, Malgorzata. “The role of knowledge commercialization in identifying business opportunities and developing new products - example of university cooperation with Hipovet Laboratory.” Innovation and commercialization in biotechnology. Ed. Dariusz Trzmielak et al. Lodz: University of Lodz Press, 2013. 207-218. Print.
  • Grzegorczyk, Malgorzata. “The role of relationship marketing in the process of technology commercialization in international markets.” Transfer of technology, entrepreneurship in the development of innovative companies. Ed. Dariusz Trzmielak. Lodz: University of Lodz Press, 2013. 151-172. Print.
  • Grzegorczyk, Malgorzata. “The role of market research and marketing research in new product creation processes.” Innovation Management. Aspects of communication, financing, market research, psychological determinants, innovation policy and infrastructure. Ed. Dariusz Trzmielak and Joanna Żurawska.  Gliwice: Silesian Institute, 2011. 116-136. Print.
  • Grzegorczyk, Malgorzata and Dariusz Trzmielak. “Technology Marketing - The use of relationship marketing principles in the process of international commercialization.” MarketingDevelopment inTheory and Practice, Scientific Monograph Collection. Ed. Jozef Strišš. Zilina: EDIS - Vydavateľstvo Žilinské Univerzity, 2010. Print.
  • Grzegorczyk, Malgorzata. “Engagement as a determinant of the strength of the relationship in a virtual environment.” Scientific Papers on Economic Issues of Services 763.2 (2013): 325-332. Print.
  • Grzegorczyk, Malgorzata and Bartlomiej Kurzyk. “Building university relationships through interaction with users of social networking sites on the example of Facebook.” IHandel Wewnetrzny9-10.1 (2012): 433-440. Print.
  • Grzegorczyk, Malgorzata. “Identification and development of active users of Facebook in relationships with universities in the light of own research.” Ekonimiczne problemy uslug 703.1 (2012): 269-277. Print.
  • Grzegorczyk, Malgorzata, and Grzegorz Mazurek.Active use of virtual communities as part of customer relationship development.” Scientific Papers of University ofEconomicsin Poznan 172.1 (2011): 118-127. Print.
  • Grzegorczyk, Malgorzata. “Transforming information about customers into market knowledge - the use of measurements in the area of customer relationship management.” Economic Issues of Services 651.1 (2011): 616-622. Print.
  • Grzegorczyk, Malgorzata, and Grzegorz Mazurek. “Customer engagement in on-line services and companies’ marketing responses towards the concept.” Service Management 670.1 (2011): 177-186. Print.
  • Grzegorczyk, Malgorzata, and Bartlomiej Kurzyk. “Online communities in the process of building a strong brand.” Ekonomiczne problemy uslug. 597/57 (2010): 179-188. Print.
  • Grzegorczyk, Malgorzata, and Bogdan Gregor. “Measuring the effectiveness of customer relationship management.” ContemporaryMarketing. Strategies. Ed. G.Sobczyk. Warsaw: Polish Economic Press, 2008. 429-436. Print.
  • Grzegorczyk, Malgorzata, and Bogdan Gregor. “Potential value of a customer as a key determinant of company value increase.” Service Management 499.3 (2008): 187-193. Print.
  • Grzegorczyk, Malgorzata. “Problems of customer value measuring.” Problemsof Management 16 (2007): 114-127. Print.
  • Grzegorczyk, Malgorzata, and Bogdan Gregor. „Measurement of customer relationship management.” The expansionordeclinemarketing? Ed. Elżbieta Duliniec and Lech Garbarski. Warsaw: Polish Economic Press, 2006. 1947-1956. Print.
  • Grzegorczyk, Malgorzata, and Bogdan Gregor. „Mystery shopping as customer service standards research method.” Scientific Papers of Wroclaw Economic Academy 1107 (2006): 585-591. Print.

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