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Michael Ehret

michael ehret

Senior Lecturer

Nottingham Business School

Staff Group(s)
Department of Marketing Technology Management, Innovation and Entrepreneurship (Research Group)


Michael's role is on advancing understanding and practice of entrepreneurial marketing and its impact on society, through research, teaching and consulting. Michael acts as the research coordinator for the Division of Marketing, holds an active research agenda on entrepreneurial marketing published in internationally leading journals such as the Journal of Marketing, Journal of Business Research or Industrial Marketing Management.

He supervises regularly multiple PhD and DBA students, and leads and develops research-informed teaching modules on marketing research and business models. He works continuously with Businesses on Business Models and incubation of High-Technology Start-ups.

Career overview

  • 2013: Visiting Professor, Universität Rostock, Germany
  • 2005-2006: Visiting Professor Technical University Munich, Germany
  • 2000-2009: Post-Doc Researcher and Lecturer at Freie Universität Berlin, Germany
  • 1995-2000: Pre-doc Research and Lecturer, Freie Unversität Berlin
  • 1998-2002: Managing Editor of Technischer Vertrieb, a journal on technical sales

Research areas

General interest

Service-based Business Models., High-Tech-entrepreneurship, Service-Entrepreneurship, Sustainable Business Models, Economic foundations of service theory and entrepreneurship theory. Business-to-Business Marketing

Current projects

  • The impact of infrastructure on entrepreneurship. Evidence from the lifescience industry
  • Entrepreneurship and the rise of the Service Economy
  • Business Models for Sustainable Transportation
  • Ontology of Business Markets and Service Industries

External activity

Member of Editorial Review Boards:

  • Journal of Business Research
  • Industrial Marketing Management
  • Journal of Business and Industrial Marketing
  • Service Science
  • Journal of Business Market Management

Member of Professional Associations:

  • American Marketing Association
  • Verband der Hochschullehrer für Betriebswirtschaftslehre - VHB.

Sponsors and collaborators

  • ESRC
  • FGV Sao Paulo, Brazil
  • Wirth Foundation
  • Roland Berger Strategy Consulting
  • Daimler Chrysler Research
  • Germany Ministry of Research and Education
  • VDi Verlag, Publishing Company