Nelson Blackley

Nelson Blackley

Research Associate

Nottingham Business School

Staff Group(s)
Department of Marketing

Role

Nelson is Research Associate at the National Retail Research Knowledge Exchange Centre (NRRKEC) which is based at Nottingham Business School and was launched in July 2016.

The NRRKEC provides a unique service to UK retailers, UK retail academics, UK retail policy and funding organisations and commercial retail consultancies.

For retailers, the centre serves as central access point for academic research presented in an easily digestible format and for academics, the service facilitates access to research contacts and agendas within UK retailers.

The NRRKEC also:

  • Organises an annual retail symposium, with academics from the main UK retail research centres, representatives from across the UK retail sector and Government agencies/funding bodies focused on local and national retail policy impact
  • Participates in key strategic retail practice and policy events
  • Promotes research collaboration between academics and practitioners
  • Identifies co-funding opportunities for collaborative research activity between academics and retailers
  • Raises the profile of academic research with retail practitioners, stakeholders and policy makers
  • Produces academic publications which bring together retail-related research findings with management applications

Career overview

Following extensive experience in Retail Brand Management and International Marketing with Boots, Children’s World, Boots Retail International and the East Midlands Economic Development Agency, Nelson was awarded a scholarship to join the NBS MBA programme in 2011 and graduated with distinction in 2012.

He then supported academic teams in NBS Marketing Division as the Research Assistant on the ESRC-funded Retail Navigator (2012-13) and Retail Sector Initiative (2014-15) projects, and in 2016 helped develop and launch the new National Retail Research Knowledge Exchange Centre (NRRKEC) which is based in Nottingham Business School.

He was appointed an NBS Alumni Fellow in 2014 and is currently also studying part-time for a PhD at NTU Doctoral School.

Research areas

Nelson’s research interests are focussed on retailing and specifically the gap between retail academic research and the UK retail sector, how (or whether) the gap between retail academic research and the UK retail sector can be closed and the roles which effective knowledge exchange and “boundary spanners” might play in doing so.

He regularly tweets on all matters related to the UK retail sector and retail research @NelsonBlackley

External activity

Member of British Academy of Management (BAM)