Profile icon


Staff Group(s)
Academic Division Department of Marketing


Shelly teaches marketing and marketing-related modules at undergraduate and postgraduate levels. As such, she is the module leader for Strategic Marketing, and teaches on the Digital Essentials, Digital Marketing Planning and Principles of Marketing modules. In addition, she supervises marketing-related subjects, and contributes to the management, planning, design, development and review of the modules taught.

Career overview

Cranfield University, School of Management, 2012 – 2016, Visiting Fellow

Buckingham University, Business School, 2013 – 2016, Visiting Marketing Lecturer

Northampton University, Business School, 2014 – 2015, Visiting Marketing Lecturer

CIM, Buckingham Business School, 2013 – 2014, Marketing Communications Lecturer

ad pepper media, 2007 – 2008, Head of Marketing

e-Dialog, 2006 – 2007, Marketing & Bid Manager

Malca-Amit, 2003 – 2006, Marketing Manager

Research areas

Currently, research activities are focused on main research interest which is promoting food to young children via advergames.

Sponsors and collaborators

An article for the Journal of Interactive Marketing (3*) – with Prof. Stan Maklan (Cranfield School of Management), Prof. Agnes Nairn (Hult International Business School), Prof. Emma Macdonald (Cranfield School of Management) and Dr. Radu Dimitriu (Cranfield School of Management).

A paper for the British Academy of Management (BAM) - with  Prof. Stan Maklan on children’s understanding of the persuasive intent in advergames


Chapman, S. and Maklan, S. (2016), Customised Advergames: Effects on Children’s Affective, Cognitive and Conative Responses, British Academy of Management (BAM) Conference, 6-8 September, Newcastle University Business School, Newcastle.

Chapman, S., Maklan, S., Nairn, A., Dimitriu, R. and Macdonald, E. (2014), “Effects of Customised Advergames on Children’s Persuasion Knowledge, Attitudes and Food Preferences”, ISM-Open (Institute for Social Marketing), Social Marketing and Socially Responsible Management: Broadening the Scope, Open University, Milton Keynes.

Press expertise

Acting as an advisor for Channel4 Documentary ‘Dispatches’ – ‘Tricks of the Junk Food Trade Business’