Tony Woodall

Tony Woodall

Lecturer/Senior Lecturer

Nottingham Business School


Doctor Woodall’s current activities revolve chiefly around writing and research, and doctoral supervision (both PhD and DBA).  He is currently supervising 8 doctorates (PhDs and DBAs) – primarily as DoS - and has six full completions. He is a Principal Lecturer in Marketing and also provides guest lectures on topics of interest on colleague’s modules. He also assists the Divisional Head by conducting colleague PDCRs and helping with recruitment, and is a reviewer for CREC (College Research Ethics Committee). Prior to taking a part-time contract Doctor Woodall taught/led modules in the area of services marketing, and for a number years acted as undergraduate module co-ordinator for the Marketing Division.  He began his time with NTU working with the Quality Unit in the Department of Mathematics and Statistics and moved in to the Business School in approximately 2000.

Career overview

Prior to joining Nottingham Trent University Doctor Woodall worked as a quality management consultant.  Before this he held a variety of roles in industry usually focused either on production management and/or quality management.  His industrial background is in engineering, and immediately before moving into consultancy he was Group Technical Services Manager for a nationally networked organisation that supplied valves and control systems to the processing sector (e.g. oil, gas, chemicals, etc.).  He has also worked in cycle and pharmaceutical device manufacturing, but his managerial work has focused primarily on the provision of services, both within and between organisations.

Research areas

Doctor Woodall is classified as research active and has published in a range of ABS 2* and 3* journals, including the European Journal of Marketing, the Journal of Marketing Management, the International Business Review, Studies in Higher Education and Marketing Theory. His research interests are wide but focus chiefly on customer-perceived value and on marketer behaviour.  He currently has a number of manuscripts under review and is working on projects in a range of areas, including students’ value-related perspectives on their university experience, social media customer engagement, and sustainable transport.  Tony’s supervisory work is located broadly in the field of consumer behaviour.

External activity

  • Over the past fifteen years Doctor Woodall has been a regular ad hoc manuscript reviewer for a variety of marketing and management journals, primarily ABS 3*.  In addition to those he has published in, these include the Journal of the Academy of Marketing Science, International Journal of Management Reviews, and Industrial Marketing Management.  He has also reviewed contributions for a range of marketing conferences, most frequently for the UK Academy of Marketing.