Role
After more than 25 years at NTU, primarily in teaching and management roles, Doctor Tony Woodall now works part-time as an Associate Professor of Market Behaviour in the Department of Marketing.
Tony’s primary roles now are as researcher, doctoral supervisor, and occasional lecturer. He publishes regularly in peer reviewed, internationally recognised, journals and works with a variety of research teams as either leader, collaborator, or mentor. As doctoral supervisor Tony has 15 completions and serves currently both as Director of Studies and support supervisor for a diverse group of doctoral candidates, both PhD and DBA. A substantive part of Tony’s role relates to the encouragement and support of university research culture, and he has a range of associated responsibilities, primarily concerning research ethics and in support of the Marketing and Consumer Studies Research Centre.
Tony’s teaching has largely focused on Services Marketing, and he has developed and led programmes and modules at both undergraduate and postgraduate level in this field. He currently delivers ad hoc lectures at colleague’s request in his specialist research topics, including consumer value and the human/technology service interface. Given a further interest in study pertaining to the notion of ‘student as consumer’ Tony has for many years combined teaching with research, in addition to championing and performing research-led teaching.
Career overview
Prior to joining Nottingham Trent University Tony worked for many years in industry, in both manufacturing and service sectors. He served as senior manager at various Nottingham-based companies before subsequently moving into management consultancy. Although with occasional responsibilities for both production and design, Tony’s duties have primarily focused on quality management, and concern for the customer has consistently underpinned activities in both corporate and educational domains. He was a UK representative for the EU Sprint Working Group on Quality and chaired the local branch of what is now the Chartered Quality Institute. He joined NTU initially as part of the Quality Unit in the Department of Mathematics and Statistics but then subsequently moved on to the Marketing Division at Nottingham Business School. This has allowed him to further develop, and encourage, his interest in consumer wellbeing.
Research areas
Doctor Woodall is classified as research active, and he has published in a range of peer reviewed, internationally recognised, journals. These include the Journal of Service Research, Journal of Vocational Behavior, Journal of Business Ethics, European Journal of Marketing, Marketing Theory and Studies in Higher Education. His research and writing focus primarily on customer-perceived value and on marketer behaviour, but sustainable transport, the human/computer interface and age-related marketing have also featured in recent years. Much of his work is either conceptual or draws on mixed methods, with pragmatism, social reality, and linguistics recent theoretical interests. He currently has a number of projects under way or at the planning stage that pursue this broad field of enquiry. Tony’s supervisory work is located broadly in the field of post-purchase consumer behaviour.
External activity
Tony’s research network comprises colleagues at both NTU and other UK/international institutions, and he is a regular and ongoing reviewer of manuscripts for both journals and conferences.
Although his work is focused primarily within the academic domain, he has recently worked extensively with Nottingham City Council on sustainable transport projects reviving an earlier focus on external consultancy work.