Joe Ward is the Marketing Officer for the ESF High Level Skills programme in Partnerships, Local Engagement and Commercial Services (PLECS).
The High Level Skills programme focuses on helping SMEs working in priority sectors to tackle their skills shortages and address skills gaps by making sure D2N2 is home to a talented workforce with the high-level 21st-century skills that they need to grow.
As Marketing Officer, Joe is responsible for the programme-level marketing workstream, creating and implementing marketing and communications campaigns, coordinating NTU-specific activity and guiding other programme partners on their own collateral. Joe's Role also focuses on:
- Creating and implementing programme-level marketing and communications campaigns
- Delivering NTU-specific activity and advising partner organisations on their delivery of marketing and communications activity
- Chairing the Marketing Working Group to encourage programme-wide collaboration, content alignment and idea sharing from 6 partner organisations
- Identification of highly-specific communication channels to engage hard-to-reach SMEs and individuals
- Creating targeted and segmented content for digital and print media including awareness-raising, promotion of good news stories and engagement with local businesses
- Liaising with the internal design team, or externally-appointed agencies, to create engaging print or digital collateral
- Supporting the Compliance Officer to ensure all marketing material is compliant to ESF regulation
- Aligning all communication and marketing activity to NTU Commercial key messages
Joe has worked in public sector marketing and communications for over 5 years, with extensive experience in writing communications strategies, website management, copywriting, PR and graphic design at organisations including Nottinghamshire Police, the University of Nottingham and Nottingham City Council.
Before his role at NTU, Joe created and implementing successful campaigns at Nottinghamshire Police including the re-introduction of police officers in schools, advising neighbourhood policing teams on their engagement strategies and the launch of the Mini Police programme which saw significant regional newspaper and television coverage. In this role, he was also heavily involved in the delivery of two successful annual awards ceremonies celebrating police and public bravery.
Joe’s experience extends into corporate website management, social media and blog management having been responsible for the development of content on high-traffic platforms at the University of Nottingham. Having been heavily involved in the project and administrative set-up of the Nottingham Jobs team at Nottingham City Council, Joe also worked with an external web developer on the initial launch of the highly-successful Nottingham Jobs website, advising on website structure and initial content.