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Zoe McVinnie

Senior Lecturer

School of Social Sciences

Staff Group(s)


Dr Zoe McVinnie is a Senior Lecturer in the department of Psychology teaching on a range of undergraduate and postgraduate psychology modules. She also conducts research in the areas of physical activity and mental health.

Career overview

In 2014, Zoe graduated from Nottingham Trent University with a MSc in Psychology. She then obtained her MSc in Sport and Exercise Psychology at Sheffield Hallam University in 2015. She completed her PhD in physical activity and health at Loughborough University in 2019. Zoe worked as a Research Associate at Nottingham Trent University on a project evaluation funded by Rethink Mental Illness and Sport England. The project aims to explore ways to overcome barriers that prevent people severely affected by mental illness from engaging in physical activity by embedding physical activities into peer support groups.

Research areas

Zoe’s research interests include:

  • Health promotion through mass participation sporting events
  • Physical activity and mental health
  • Motivation and confidence in physical activity
  • Health behaviour change techniques